Shubinak ‘Pakistan United’ at Collection PFDC Sunsilk Fashion Week 2015

Following Gul Ahmed was textile brand Shubinak who showcased their Voile collection, ‘Pakistan United,’ at PFDC Sunsilk Fashion Week 2015.

Taking inspiration from socio-environmental activism, Shubinak had made use of pure Pakistani cotton, organic cotton fabrics and recycled cotton bags with Jacquards reforestation theme’s patterns embedded within. In line with the brand’s inspiration and theme, ‘Pakistan United’ featured a colour palette with naturals and organic dyed earthy tones and embellishments consisting of hand embroidery, crocheting, applique work, Ralli and stone carving from different regions of Pakistan.

The distinctive trend employed by the team at Shubinak for their ‘Pakistan United’ collection revolved around the use of organic resources and social and environmental activism.

PFDC Sunsilk Fashion Week 2015 is being styled by the creative teams at Nabila’s and NGENTS. Light design, set design, sound engineering, video packaging, choreography and show production from concept to construction is by HSY Events.

Hum TV/Hum Sitaray as the Official Media Partners, CityFM89 as the Official Radio Partners with all media management by Lotus Client Management & Public Relations.

Shubinak showcased collection titled Pakistan United at PFDC Sunsilk Fashion Week 2015, Day 3.

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