Ittehad Collection at PFDC Sunsilk Fashion Week 2015

Ittehad Textiles made its mark at the Sunsilk PFDC Fashion Week 2015 Day 3 and showcased their “Summer Rouge collection” and “I-Man” range to complement the different ethnicities of design.

Fashion week is one of the prestigious events in our industry as it assembles the best of fashion icons, designers and stylists under one roof. The cream of the crop and the cream of the new breed are allowed to cater to their whims on a grand stage.

Pakistan, being one of the developing countries, is making its mark in the fashion industry with no intentions to slow down or look back and Ittehad Textiles being art of the industry joins the responsibility of putting Pakistan fashion on the global map.

Speaking at the event, Brand Designer Kashif shared brand philosophy and said “our aim is to offer the trendiest & highest quality style wear at competitive price. We aim to make it the most esteemed brand in its niche; and we want to use our participation in fashion week as a means to accomplish that brand positioning.”

The primary focus for the designs has been floral and geometric prints, in bright/pastel/earth colors, with contemporary and stylish cuts complemented with conventional and unconventional embellishment. Using the natural ideas of floral and exquisite prints in a unique and modern way will be the theme for the fashion line this year.

With almost four decades of distinction in the textile sector, Ittehad Group of Industries remains committed to its philosophy of producing superior fabric while adhering to stringent quality measures. Today, Ittehad Group of Industries has an extensive manufacturing network, with its own spinning, weaving, printing and embroidery units. The growth and the success of the industry is owed to the hard work of the designers and management team who have not compromised on quality or innovation over the course of time.

PFDC Sunsilk Fashion Week 2015 was styled by the creative teams at Nabila’s and NGENTS. Light design, set design, sound engineering, video packaging, choreography and show production from concept to construction was by HSY Events,

Day 3, third “Summer Rouge collection” and “I-Man” range presented by the Ittehad Textiles at PFDC Sunsilk Fashion Week 2015, Lahore on April 20th.

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