The evening was attended by guests and fashion designers including: Adnan Pardesy, Layla Chatoor, Maheen Karim, Sanam Chaudhri, Wardha Saleem & Tapu Javeri. The event was managed by Anisa Rashid Khan and Amina Rashid Khan of RAKA, with catering by The Deli, window display by Arij Hashmi and public relations by Lotus.
The Sania Maskatiya Dolmen Mall store stocks a diversity of collections from the label, in a range of attractive prices starting at PKR 4,500 and ranging to PKR 9,500. Patrons were also introduced to a brand new collection based on Sania’s colourful summer hues stocked exclusively at the new store, as well as printed and embroidered lawns, cottons, linens & voiles.
The brand also retailed a line of accessories priced at PKR 1,000 and above along with their critically acclaimed Naqsh and Ahgaaz collections. The interior of the store was designed by the young collective artists at YOC’A.
On the launch of the brand’s second store in Karachi and third store nationwide, fashion designer Sania Maskatiya said “2013 has been a busy year for us so far. This year has already featured the debut of our lawn collection, our participation in two of the nation’s most prestigious fashion platforms, at FPW5 with Naqsh & PSFW with Ahgaaz, the launch of our first Lahore store and recently being nominated in the 12th edition of the LUX Style Awards in 2 categories.
As a brand we endeavour to continue with this dynamic approach to fashion and our second store launch in Karachi is a manifestation of this objective. For our second Karachi store, we deliberately chose to establish our presence in a mall in an endeavour to make our brand more accessible to a wider diversity of people both in location and price point – therefore what is available at our flagship store and at our mall store, won’t necessarily always be the same.”
The Sania Maskatiya signature aesthetic has come to be defined as a balance between elegance, comfort and practicality with designs that often take imaginative inspirations, manifest across three main lines including prêt a porter, diffusion wear and haute couture, for women of all ages. The Sania Maskatiya design house uses only pure fabrics cut and draped in a range of silhouettes creating versatile looks across all their fashion lines.
Following the success of their recently launched flagship store in Lahore and two prestigious Lux Style Awards nominations in the Luxury Pret and Pret a Porter categories, the team at Sania Maskatiya continued to expand the outreach of their brand through
1. Sania Maskatiya Launches Second Store in Karachi,
Following the success of their recently launched flagship store in Lahore and two prestigious Lux Style Awards nominations in the Luxury Pret and Pret a Porter categories, the team at Sania Maskatiya continued to expand the outreach of their brand through
2. Sania Maskatiya Launches Second Store in Karachi
Afifa
3. Sania Maskatiya Launches Second Store in Karachi
Altamash, Umair and Shaista
4. Sania Maskatiya Launches Second Store in Karachi
Amber and Zayan
5. Sania Maskatiya Launches Second Store in Karachi
Amun and Sarah
6. Sania Maskatiya Launches Second Store in Karachi
Anam, Munira and Sania
7. Sania Maskatiya Launches Second Store in Karachi
Anum and Maheen
8. Sania Maskatiya Launches Second Store in Karachi
Bina
9. Sania Maskatiya Launches Second Store in Karachi
Farwah
10. Sania Maskatiya Launches Second Store in Karachi
Fehmida
11. Sania Maskatiya Launches Second Store in Karachi
Mansoor and Layla Chatoor
12. Sania Maskatiya Launches Second Store in Karachi
Marium and Emaan
13. Sania Maskatiya Launches Second Store in Karachi
Mehreen Obaid
14. Sania Maskatiya Launches Second Store in Karachi
Nabia and Anam
15. Sania Maskatiya Launches Second Store in Karachi
Nadra Sheik and Wajiha
16. Sania Maskatiya Launches Second Store in Karachi
Naveen, Rabia and Nigi
17. Sania Maskatiya Launches Second Store in Karachi
Nazafeen
18. Sania Maskatiya Launches Second Store in Karachi
Nazish, Nada and Asma
19. Sania Maskatiya Launches Second Store in Karachi
Nisha and Yasmeen
20. Sania Maskatiya Launches Second Store in Karachi
Roshan, Ayesha, Zora and Yasmeen
21. Sania Maskatiya Launches Second Store in Karachi
Samirah, Umair, Uzma, Ryaan and Samihah
22. Sania Maskatiya Launches Second Store in Karachi
Sana and Mehreen
23. Sania Maskatiya Launches Second Store in Karachi
Sania and Bina
24. Sania Maskatiya Launches Second Store in Karachi
Sania and Maheen
25. Sania Maskatiya Launches Second Store in Karachi
Sania Maskatiya
26. Sania Maskatiya Launches Second Store in Karachi
Sania, Emaan and Marium
27. Sania Maskatiya Launches Second Store in Karachi
Sania, Momal and Meera
28. Sania Maskatiya Launches Second Store in Karachi
Sania, Nada and Yasmeen
29. Sania Maskatiya Launches Second Store in Karachi
Sania, Wardha, Nubain, Tapu and Fathma
30. Sania Maskatiya Launches Second Store in Karachi
Sanya, Farhat and Saba
31. Sania Maskatiya Launches Second Store in Karachi
Sheena and Mehr Bano
32. Second Store Launch in Karachi by Sania Maskatiya
Tahira, Anam, Umair, Amna and Emaan
33. Second Store Launch in Karachi by Sania Maskatiya
Tania, Amir and Sanam
34. Second Store Launch in Karachi by Sania Maskatiya
Tania, Shakeela and Yasmeen
35. Second Store Launch in Karachi by Sania Maskatiya
Tapu Javeri signing Sania Maskatiya
36. Second Store Launch in Karachi by Sania Maskatiya
Tapu Javeri wearing ToyWatch
37. Second Store Launch in Karachi by Sania Maskatiya
Umair and Amina
38. Second Store Launch in Karachi by Sania Maskatiya
Umair, Ali, Zulekha and Sania
39. Second Store Launch in Karachi by Sania Maskatiya
Umair, Andleeb, Farhan and Sania
40. Second Store Launch in Karachi by Sania Maskatiya
Umair, Yasmeen, Nazafeen, Amber, Zaina and Danish
41. Second Store Launch in Karachi by Sania Maskatiya
Wardha Saleem
42. Second Store Launch in Karachi by Sania Maskatiya
Yasmeen and Sameena
43. Second Store Launch in Karachi by Sania Maskatiya
Yasmeen, Sarah, Ali and Zamina
44. Second Store Launch in Karachi by Sania Maskatiya
Zainab, Umair, Tina, Zainab vNazafeen
45. Second Store Launch in Karachi by Sania Maskatiya
Zainab,Teena, Shehrnaz and Shezray
46. Second Store Launch in Karachi by Sania Maskatiya
Zehra Rizvi, Sania and Umair
