Yasir Waheed’s Collection at PFDC Sunsilk Fashion Week 2010

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“It’s a very exciting time for the Fashion Industry of Pakistan. It’s a first step in the right direction; Fashion is a multi billion dollar industry worldwide and Pakistan with its unique textiles, crafts and design can also be part of this international industry…Fashion is just not glamour though that’s an integral part of it but it’s also about business and exports and that is what are final aim should be. We can start by tapping into the domestic and regional markets and make a brand which can eventually go global…”

Yahsir Waheed showcased his Prêt a Porter collection, ‘Kee Janah Meh Kon’, a line drawn from a famous Kafi written over 400 years ago by Punjabi Sufi poet Baba Bulleh Shah which the designer states hold true till today. Indeed the collection is designer Yashir Waheed’s interpretation of the current political and social turmoil and the confusion of our times. Through ‘Kee Janah Meh Kon’, Yahsir has endevaoured to explore beauty and hope in imperfection, with asymmetrical cuts, distressed fabrics, prints and bursts of color. Yahsir’s collection is focused on women’swear with select pieces for men, all in pure silks, chiffon and cotton.
 
Yahsir Waheed started his career as a knitwear designer at a textile company, after completing his studies in textile design from the renowned National College of Arts in Lahore and two years specializing in knitwear design from the UK.  In 1992 he started a label “Ai No Corrida”, which was a first of its kind, trendy label for the urban youth. Yahsir emphasise the need of quality fashion education in Pakistan and to this end, in 1994 when the Government started the Pakistan School of Fashion Design, Yahsir joined the school as a faculty member. The eponymous Yahsir Waheed label was launched in 1999 by Brimful Designs, a Lahore based multi-faceted design studio that delves into commercial applications related to design aesthetics. It forayed into creative and commercial successes in the area of fashion textiles with its brand “Yahsir Waheed Lawn” in 1999, and pioneered a new direction for designer fabrics. It was the first designer lawn label which was designed, manufactured and marketed exclusively by a design house.

Yahsir Waheed showcased his Prêt a Porter collection, ‘Kee Janah Meh Kon’, a line drawn from a famous Kafi written over 400 years ago by Punjabi Sufi poet Baba Bulleh Shah which the designer states hold true till today.

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