Obaid Sheikh at Fashion Pakistan Week 2010

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Inspired by Punjabi embellishments, fashion designer Obaid Sheikh presented culture and heritage, at the Pakistan Fashion Week 2, day two.  
To present the true shade of Punjab, Obaid Sheikh has used the colors purple in abundance as he experimented with chiffons, crepe silk, georgettes and pure atlus. Obaid Sheikh meticulously constructed fitted patterns, flowing skirts as well as gathers. Obaid Sheikh showcased the material in a complimentary and chic fashion. The whole composition was summarized as ethnic work in western cuts, which was a brilliant fusion of East and West.
Obaid Sheikh believes Pun-Jammni is anything but ordinary, therefore his designs are wearable on, and off the ramp. Along with the use of traditional Punjabi handwork Obaid has also used contemporary cuts so as to ensure a balanced collection.

Inspired by Punjabi embellishments, fashion designer Obaid Sheikh presented culture and heritage, at the Pakistan Fashion Week 2, day two.

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