“The Muse philosophy is to develop and promote a new aesthetic of contemporary fashion by taking inspiration from design and craft…our aim is to create timeless pieces that are unique – painstakingly stitched by a handful of skilled craftsman and worked and reworked over weeks and weeks”
Muse showcased their Autumn/Winter 2010/2011 womenswear Prêt a Porter collection at Fashion Week. The inspiration behind the collection is the aesthetic of the 1940’s era which favored tailored separates, high-waisted pants and skirts and glamorous belted dresses. The design house has updated this aesthetic with the use of intricate embroideries and lace to give an edgier and more romantic feel. Their collection is based in a diversity of silks, cottons and wools and embellishments are found in paillets, beads, pearls and laces.
Launched in early 2009 by Moeed Yousaf, Muse is a new contemporary womenswear fashion line. The label’s philosophy is to make clothes with modern lines using luxurious fabrics and hand-embellished with motifs inspired by contemporary design. The idea for Muse was born in Paris, with a desire to bring a new aesthetic to Pakistan. Upon his return to the country, Moeed teamed up with Indus Valley graduate Faryal Aftab as co-creative director and together they launched their flagship Muse outlet in Lahore and later in Karachi at the Pakistan Fashion Design Council multi brand retail outlet.
Muse showcased their Autumn/Winter 2010/2011 women's wear Pret a Porter collection at Fashion Week. The inspiration behind the collection is the aesthetic of the 1940's era.