Khaadi’s collection at PFDC Sunsilk Fashion Week 2010

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“It’s a great beginning of a new chapter for the Pakistani Fashion Industry, where, eventually we will be able to make our presence felt in the global market…Fashion Weeks are very crucial for an industry, provided it is able to meet the international standards”

Khaadi’s fashion week Autumn/Winter 2010 Prêt a Porter collection, “The Ties Of Freedom” focuses on contemporary urban street wear. The collections’ fabrics have been inspired by the Central Asian Ikat thereby consisting of mainly hand woven silks and screen printed silks, complemented by jersey, silks and chiffons. Expect urban menswear and womenswear that is edgy with an emphasis on silhouettes created by cowls, drapery and paneling coupled with loose voluminous shapes and constructed jackets.

Khaadi Khaas’ Prêt a Porter is an extension of retail giant Khaadi, synonymous with hand-woven fabric and other handmade products across Pakistan. Khaadi Khaas was launched in 2008 with a vision to add exclusivity to the Khaadi brand. The result is a formal Prêt a Porter brand where exclusivity meets tradition which embodies style, elegance and individuality from classic, sleek lines to trendy splashes of colour. With textile design graduate and entrepreneur Shamoon Sultan as the force behind Khaadi, what started as a small venture with a few weavers has now grown ten-fold. Today, not only does Khaadi has its own production facility with a team of experienced weavers, it also has many other skilled artisans creating a wide array of products ands retails across 5 major cities in Pakistan through 13 retail outlets. A further testament to it success are four Lux Style Awards the brand has won including ‘Best Men’s Wear’ (2002, 2005), and ‘Best Retail Store’ (2006, 2007). Khaadi was also short listed as one of the 10 contestants for International Young Fashion Entrepreneur (IYFE) Award in 2008.

Khaadi’s fashion week Autumn/Winter 2010 Prêt a Porter collection, “The Ties Of Freedom” focuses on contemporary urban street wear.

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