Day 4 at PFDC Sunsilk Fashion Week 2014 kicked off on 13th April at Expo Center, Johar Town, and Lahore. High end design fashion retailers, designers, textile manufacturers and buyers, presented their latest Lawn/Spring Collection has participated and showcased their yearlong creations in the event.
The final segment of Day 4 belonged to acclaimed couturier HSY. The collection titled ‘Sher’ totally supported women empowerment. ‘Sher’ was based in a diverse colour palette inspired by earthy colours naturally observed in the rural environment, particularly in Shergarh. HSY PFDC Collection featured both men’s and women’s wear.
Fabrics were luxurious and included pure chiffons, silks, and georgettes complemented by embroideries in colour of wood, water, pure indigo, beiges, chili red and turmeric yellow. An outstanding touch was added through looser silhouettes plus varying options of short and long hemlines, indigenous embroideries, summer jackets and overalls. In order to bring the latest collection to this end, Team HSY collaborated with the Anjuman-e-Khuddam-e-Rasul ALLAH (AKRA), a renowned community based NGO in Shergarh, district Okara, which is working towards improving education and poverty alleviation.
To entertain the visitors, media, show biz personalities and fashionistas Day 3 of PSFW marked the return of Magnum with their Magnum Pleasure Spot. Title sponsors Sunsilk also extended their patronage as Red Carpet sponsors and hosted an exclusive Sunsilk ‘Guess the Bottle’ Lounge at PSFW. Official beverage partners Diet Pepsi hosted a media lounge whereas the logistic partner is Fed Ex, GSP Pakistan Gerry’s International, Abbas Carpets and special handling and travel partner PIA also partnered with the PFDC for the first time at PSFW. The makeup and styling done by the creative teams at Nabila’s and NGENTS.
The event is being produced and choreographed by HSY Events, with front stage management by Maheen Kardar Ali, backstage management by Product 021, Sara Shahid of Sublime by Sara as the official spokesperson for the PFDC, logistics and operations by Eleventh Retail and photography by Faisal Farooqui and the team at Dragonfly. Hum TV, Style360 is the official media partners, CityFM89 as the official radio partners and all public relations by Lotus Client Management & PR.
Day 4 finale at PFDC Sunsilk Fashion Week 2014 was presented by acclaimed couturier HSY. In the spirit of his 20th year motto, â€œGiving is the new Achievingâ€ Hassan Sheheryar Yasin brought to PFDC Sunsilk Fashion Week 2014 a collection titled â€˜Sher'.