Hoorain’s Collection at PFDC Sunsilk Fashion Week 2010

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“An amalgam between tangible eastern influences and very bold…blended western cuts into eastern heritage”

Designer Saima Yousaf showcased her label Hoorain’s formal womenswear collection, entitled ‘Universe’. As the name suggests, this line is indeed inspired by nature, the sun, shades of moon and earth and will include western cuts merged with eastern heritage. Expect shades of silver, golden and black.

Saima Yousaf’s Hoorain label is primarily known for is Haute Couture and its signature style focusing on luster, shine and vibrancy. Saima Yousaf’s has been running her own textile mill Harrappa, and her design aesthetic can be viewed as an amalgam between tangible eastern influences and that which is bold. The brand has previously showcased at the coveted Bridal Asia in 2007 and at a prestigious crossover show by Sunil Sethi.

Designer Saima Yousaf showcased her label Hoorain’s formal womenswear collection, entitled ‘Universe’. As the name suggests, this line is indeed inspired by nature, the sun, shades of moon and earth.

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