“It is the element of universality which I try to blend with various design and multicultural elements, keeping the end product modern, elegant and poetically pared down…with each piece paying homage to the body , treating it like a sensual piece of art.”
Iman Ahmed brings her acclaimed label, Body Focus Museum to fashion week with a Prêt a Porter womenswear collection entitled “Flights of Fantasy and Escapism”. Inspired by the melting pot of cultures with a specific influence by the Greek culture, this collection will include both Prêt and luxury Prêt pieces in pure silks and georgettes staying true to the brands’ signature contemporary chic style.
The Body Focus Museum was launched by Iman Ahmad in 1988 with a focus on contemporary elegance. The brand is coveted for its universality and functionality combined with the House’s lean and spare lines, fine tailoring and defined silhouettes. Iman herself is one of the pioneers of the Pakistani Fashion Industry and a precursor to the minimalist creations of younger designers. In 2009, Iman Ahmed won the award for best Prêt wear designer at the prestigious Lux Style Awrads. Iman’s muse and guiding light, is the female form and her raison d’être has always been to accentuate the sensuality of the female figure in a subtly inspiring way.
Iman Ahmed brings her acclaimed label, Body Focus Museum to fashion week with a Pret a Porter womenswear collection entitled 'Flights of Fantasy and Escapism'.
1. Body Focus's Collection at PFDC Sunsilk Fashion Week 2010
2. Vaneeza Ahmad modeled for Body Focus
Pakistani designer wear 2010
3. New Style by Body Focus
Pakistani designer wear 2010
4. Humaima Abbasi modeled for Body Focus
Pakistani designer wear 2010
5. Iraj modeled for Body Focus
Pakistani designer wear 2010
6. New Style by Body Focus
Pakistani designer wear 2010
7. Sabina Pasha modeled for Body Focus
Pakistani designer wear 2010
8. New styles by Body Focus
Pakistani designer wear 2010
9. Vaneeza Ahmad modeled for Body Focus
Pakistani designer wear 2010
10. New styles by Body Focus
Pakistani designer wear 2010
11. Fia modeled for Body Focus
Pakistani designer wear 2010
12. Meesha Shafi modeled for Body Focus
Pakistani designer wear 2010
13. Meesha Shafi modeled for Body Focus
Pakistani designer wear 2010
14. New styles by Body Focus
Pakistani designer wear 2010
15. Ayyan modeled for Body Focus
Pakistani designer wear 2010
16. Mehreen Syed modeled for Body Focus
Pakistani designer wear 2010
17. Mehreen Syed modeled for Body Focus
Pakistani designer wear 2010
18. Mehreen Syed modeled for Body Focus
Pakistani designer wear 2010
19. Iraj modeled for Body Focus
Pakistani designer wear 2010
20. Rubya Chaudhry modeled for Body Focus
Pakistani designer wear 2010
21. Sanam Saeed modeled for Body Focus
Pakistani designer wear 2010
22. New styles by Body Focus
Pakistani designer wear 2010
23. New styles by Body Focus
Pakistani designer wear 2010
24. Nadia Hussain modeled for Body Focus
Pakistani designer wear 2010
25. New styles by Body Focus
Pakistani designer wear 2010
26. Tooba Siddiqui modeled for Body Focus
Pakistani designer wear 2010
27. Neha Ahmad modeled for Body Focus
Pakistani designer wear 2010
28. Neha Ahmad modeled for Body Focus
Pakistani designer wear 2010
29. New styles by Body Focus
Pakistani designer wear 2010
30. Vaneeza Ahmad modeled for Body Focus
Pakistani designer wear 2010
31. Sabina Pasha modeled for Body Focus
Pakistani designer wear 2010
32. Meesha Shafi modeled for Body Focus
Pakistani designer wear 2010
33. New styles by Body Focus
Pakistani designer wear 2010
34. Body Focus Desigs
Pakistani designer wear 2010
35. Iraj modeled for Body Focus
Pakistani designer wear 2010
36. Rubya Chaudhry modeled for Body Focus
Pakistani designer wear 2010
37. New styles by Body Focus
Pakistani designer wear 2010
38. Nadia Hussain modeled for Body Focus
Pakistani designer wear 2010
39. Fayeza Ansari modeled for Body Focus
Pakistani designer wear 2010
40. Tooba Siddiqui modeled for Body Focus
Pakistani designer wear 2010
41. Neha Ahmad modeled for Body Focus
Pakistani designer wear 2010
42. New styles by Body Focus
Pakistani designer wear 2010
