The Silent Weave by Nida Azwer


Nida Azwer presented her limited edition Jamdani collection entitled “The Silent Weave”. The one day exhibit was well attended by connoisseurs of high fashion, socialites and media personalities.

Nida Azwer’s Limited Edition Jamdani collection “The Silent Weave" sold out almost within the hour, at her 1 day exhibition held in Karachi. Nida’s latest collection brought to her design palette, one of the oldest weaves known to the artistic textile world, Jamdani. Originated from the Bengali tradition, Jamdani is a woven fabric in cotton, traditionally woven in and around Dhaka and created on the loom brocade. Indeed through the “The Silent Weave” collection, Nida endeavored to contribute to efforts to renew the 2000 year old craft, with its focus on the age old geometric and floral motifs, which reached its zenith in the Mughal era amongst the Mughal Nawabs and nobility. The designer herself has come to be recognized for her love of more classic and vintage design elements, which have been consistent inspirations in the collections that she has showcased at her debut solo show and across various fashion weeks.

In addition to Nida’s fashion focused clientele, also in attendance at the exhibition were  designer Umar Sayeed, jeweller Kiran Aman of Kiran Fine Jewellery, stylist Rukaiya, hair stylist Nina Lotia, Zahir & Sherezad Rahimtoola of Labels, Nazafreen Saigol Lakhani & Amber Saigol of the Dawn Group, Sara Taher Khan of Airwaves media, Brands and External Communications Manager Unilever Pakistan Limited Fareshteh Aslam, CEO of Dawood Capital Management Tara Uzra Dawood, Lawyer Fauzia Kazmi, chefs Zubaida Tariq and son Hussain Tariq, socialites Saaeda Leghari, Zahida Habib, Dinar Setna, Fizza Kazmi, Mirat and Fatima Lakhani.

 “The Silent Weave” was a manifestation of Nida’s travels to Dhaka in March 2010, which she visited specifically to custom design this classic line for her label in the finest muslin. The boutique collection featured solid colours in various shades along with an ensemble of all white pieces. The collection featured a diversity of distinctive cuts and flair that complemented this silent weave.

Speaking about the exhibition and its success, Nida Azwer said, “I believe that our regions rich traditions of textiles and design should be kept alive and in a sense reinterpreted to suit the contemporary context. Such aesthetics represent our exciting and diverse heritage, from where I often draw my inspiration. Through such limited edition and boutique collections I hope to continue to be able to showcase my manifestations of the revival and modernization of traditional craft of our region. If the warm and supportive response I received today for this collection of Jamdani is anything to go by, it is an indication that people are continuing to explore our fashion heritage and traditions within their wardrobes, whether it is that which is reinterpreted for the modern context or those creations kept in their more traditional forms.”

Nida Azwer also announced that her fashion house will be donating a percentage of the exhibitions earnings towards the relief of Pakistan’s flood affected denizens, through M&JSF, a charitable foundation that is doing an enormous amount of work for the relief of the flood affectees.

Nida Azwer presented her limited edition Jamdani collection entitled "The Silent Weave". The one day exhibit was well attended by connoisseurs of high fashion, socialites and media personalities.

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