Strand of Silk Fashion Show

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Strand of Silk, an online retailer of high-end contemporary Indian designer clothing and accessories presented an exclusive fashion evening, Enchanted by Details, at Asia House in London. The collections included designer clothing and accessories from some of the best Indian fashion designers featuring exquisite craftsmanship on contemporary silhouettes.

The evening was a unique opportunity for Asia House members and selected guests to see first hand the unique collections that are available on strandofsilk.com. During the day, Asia House also hosted an exclusive Jewellery exhibition by designer Varda Goenka for her brand Diagold. 

Asia House was the perfect setting for the evening given that it exists to build dynamic links with Asia by providing unique insights into culture, policy, business and education. In the institution’s endeavor of building stronger relationships between the diverse communities of Europe and Asia, the fashion evening was conceptualised by the Asia House team to add a

touch of glamour and style to the range of cultural events that are regularly held at the venue. The evening started with a drinks reception for the guests and was followed by the main feature, the fashion show. The catwalk spanned two beautiful fine rooms on the first floor at Asia House with a live DJ playing music through the evening. Collections on the catwalk included styles from Myoho, Siddartha Tytler, Sougat Paul and VJ Balhara. Accessories from

Ambar Paridi Sahai, Meera Mahadevia and Sannam Chopra were used to add finishing touches to the looks. For the finale, the opulent and stunning fine jewellery of Varda Goenka featuring diamonds, rubies and emeralds shone brilliantly on the ramp, all beautifully complemented by clothing from the Strand of Silk collection.

Strand of Silk CEO, Vivek Agarwal summarised the evening, “We are proud to have been hosted at the prestigious Asia House to showcase such beautiful styles. Asia House was perfect for bringing together East and West, a shared philosophy of the two institutions.”

The event was managed by Hajira @EBH with styling by Nyla Shyrose, hair and make-up by Jawaad Ashraf & team, photography by Shahid Malik and media coverage by Geo TV & TV Apex.

Strand of Silk presented a collection of exclusive Indian designer clothing and accessories at a sold out fashion show at Asia House, London.

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