Lay’s has always been at the forefront in enlightening the consumers about the little joys of life through its campaigns. The purpose of the brand is to motivate its consumers to embrace enjoyment while indulging in the great taste of Lay’s.
Plant a Pack activity is part of the brand’s recent campaign of keeping Pakistan Under this initiative, Lay’s executed this plant a pack activity in Karachi Literature Festival 2016 at Beach Luxury Hotel. This simple yet engaging activity created awareness of planting trees in order to keep our society clean and green. Special tree mascots were designed to intercept people to create awareness about the activity.
An astonishing number of celebrities, socialites, journalists and bloggers turned up to support plant a pack namely, Komal Rizvi, Sarwat Gillani, Maira Khan, Sonia Hussain, Tipu Sharif, Tapu Javeri, Fahad Mirza, Kiran & George, Nadya Mistry, Rafia Rafeeq, Aneela Murtaza, Humayoun Alamgir, Sarah Gandapur, Shanaz Ramzi, Turab & Mina, Danish Wakeel, amongst many others.
Also, many celebrities supported the campaign through social media filters such as Ayesha Omer, Khalid Malik, Anoushey Ashraf, Komal Rizvi, Amina Malik, Sarwat Gillani, Momal Shiekh, Nausheen Shah, Nadia Hussain, Nadya Mistry, Shazia Naz, Esheeta Syed, Maya Khan Rind, and Humayoun Alamgir.
The PR of the event was handled by BB Events & PR
Lays Plant a Pack activity at Karachi Literature Festival 2016 motivates people to keep Pakistan ‪Clean And Green‬.
1. Plant a Pack Activity Karachi
Lays Plant a Pack activity is part of the brand’s recent campaign of keeping Pakistan Under this initiative.
2. Aneela Murtaza
Plant a Pack Festival Karachi Event Gallery
3. Komal Rizvi
Plant a Pack Festival Karachi Event Images
4. Mr & Mrs Turab Ramzi
Plant a Pack Festival Karachi Event Picture Gallery
5. Maira Khan
Plant a Pack Festival Karachi Event Photo Gallery
6. Humayun Alamgir
Festival of Plant a Pack Karachi Photos
7. Teepu
Festival of Plant a Pack Karachi Pics
8. Zernishan Razzak
Festival of Plant a Pack Karachi Images
9. Zhalay
Festival of Plant a Pack Karachi Gallery
10. Ali Saleem, Maira Khan, Sarah Jawaid & Hasan Rizvi
Festival of Plant a Pack Karachi Pictures
11. Azra Mohiuddin
Festival of Plant a Pack Karachi Event Photos
12. Danish Wakeel, Sarah Jawaid, Komal Rizvi, Rafya Rafiq & Humayun Alamgir
Festival of Plant a Pack Karachi Event Pics
13. Fahad Mirza
Festival of Plant a Pack Karachi Event Gallery
14. Hasan Rizvi & Sarah Jawaid
Festival of Plant a Pack Karachi Event Images
15. Hassan Ali
Festival of Plant a Pack Karachi Event Picture Gallery
16. Hina Ramzi & Sarah Javed
Festival of Plant a Pack Karachi Event Photo Gallery
17. Rafya Rafiq
Lays Plant a Pack Festival Karachi Photos
18. Sarwat Gillani, Fahad Mirza & guests
Lays Plant a Pack Festival Karachi Pics
19. Sonia
Lays Plant a Pack Festival Karachi Images
20. Turab Ramzi
Lays Plant a Pack Festival Karachi Gallery
21. Uroosa Muddabir
Lays Plant a Pack Festival Karachi Pictures
22. Zainab Mohammad
Lays Plant a Pack Festival Karachi Event Photos
23. Zubaida Apa
Lays Plant a Pack Festival Karachi Event Pics
