Launch of Triumph Studio

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One of the primary concern for every mother is to take care of her daughter under garments when she is growing up , the first thing on a mothers part deem as her  to-do list is to get her growing daughter well-fitted undergarments. For Pakistani girls, many mothers opted for Triumph, which was the only lingerie retailer in Pakistan before La Senza.

The brand with immense customer loyalty and positive brand association in consumer mind. Triumph has positioned itself as one of the affordable brand with superior quality and brand salience. 

More than 125 years of experience under its belt, Triumph has been a protruding manufacturer of women’s lingerie in over 120 countries. Even though the brand has preserved its presence in Pakistan since 1971, it is now re-establishing itself on the fashion map with the launch of Triumph studio at multi-label store L’Atelier in Lahore.

Mahwash Bhimjee, Triumph’s Product Manager said, “Lingerie is considered fashionable and each brand has a certain image and at L’Atelier, we have a complete range of lingerie, including lace, sports and control garments.” We make sure that clients advised as to what size would suit them,”  She also added, that the best part is that our prices in Pakistan are the lowest worldwide and clients get the exact same product they’ll get anywhere in the world.”

We hope the brand hails triumphant in making women more aware of how imperative it is for them to take care of their bodies.

The concept behind opening up L’Atelier as their studio location, so that women can try on outfits available at the multi-brand store with fitting undergarments to get the apparel suited for their bodies. The brand has catered to the shapes of the Pakistani physics and tries to produce sizes for every possible figure with under garments having right kind of support. 

After the launch of its flagship store in Dolmen Mall Karachi, Triumph hosted an event titled ‘Girls Night Out with Triumph’. The evening included a dessert station with chocolate-covered strawberries and free manicures and nail art, courtesy The Nail Bar by La Rouge.

Guests sipped on special Triumph mocktails, including the Doreen colada, named after Triumph’s signature product. “We are overwhelmed by the response the brand has received at the launch by the fashion enthusiasts of Lahore,” says Mahwash. 

The event was adorned by many media and showbiz personalities including Alyzeh Gabol, Ambreen Haider, Amna Ahmad, Samra Sabir, Haleema Aamer and Emel, Anisha, Ayesha and Maheen Kardar, Cybil Chaudhry, Neha Mahmood, Aleeha Daniyal and Hira Khan, Nimra and Rabz and many many more. The Event was successfully managed by Bilal Mukhtar Events & PR. 

Triumph launched its exclusive studio at L’atelier in Lahore last week, following the success of its flagship store in Dolmen Mall Karachi. The event themed “Girls night out with Triumph” was well attended by celebrities and fashionistas

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