Launch of Shades by Afshan

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With exciting energy and charm, Dolmen Mall was the center of attention as people flocked in to see the vibrant and enticing colors of the latest addition to the wave of fashion that the city is being introduced to.
Ms.Afshan extends her success story by introducing a brand “Shades by Afshan”.

The color palette ranging from Gray to light blue and silhouettes varying from experimental to conventional, the collection will entice you with its ethereal designs. Keeping the varied preferences of the woman in mind by “Shades by Afshan”, the collection consists of straight cuts, for a sharper look, to flown lines that add the delicate, more feminine touch.

“Shades by Afshan” is a retail brand for today’s woman who value premium quality clothes. In the ever growing market of various fashion brands, “Shades by Afshan” will be maintaining its identity with its trademark sophistication, elegance of designs and clean patterns that allure hearts of women.

The launch event, exhibition & PR handled by Factor Hub; was attended by celebrities and socialites including Farooq Sattar & Faisal Qureshi, Zurain Imam, Shahzad Roy, Nadia Balouch etc. Models who participated in the event were Ekra Fayz, Mubashira, Zara Abid, Farah Ali, Aliya Khan, Maria Ali, Asma Khan & Fareena Aijaz. Makeup & Styling was done Qamar Basheer.

Premium ready-to-wear clothing brand “Shades by Afshan” 3 day showcase & brand launch at the Dolmen Mall, Clifton, Karachi.

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