Launch of Psyche Line by Umar Sayeed

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Umer Sayeed mid-range bridal collection is launched at Features multi brand store, Karachi on 1st November, 2013. Feature brand store has 20 Top designers’ collections and an amazing jewelry corner. Umar Sayeed, king of bridals new Psyche collection is yet another feather in the cap for House of Umar Sayeed, a name which in itself appeals images embellished in kaleidoscopic colors, flowing chiffons and luxurious silken textiles.

Psyche is a watered down version of Umar Sayeed couture, and is available at affordable price. For those who are price sensitive have good news that this expensive designer has specifically catered the unmet needs of many people. The psyche line is a breathtaking incorporation of a color palate that ranges from cool pastels to bright juicy shades, well-placed appliqués and intricate hand embroideries with amusing details.

Speaking at the launch, Eram Sheikh (Managing Director – Feathers), said, “Keeping in mind the BIG local bridal market as well as the expatriates visiting Pakistan, Feathers has taken initiative to provide this off the rack exquisite wearable’s and affordable bridal line by king of bridals, Umar Sayeed. The actress Momaal sheikh added” that the multi brand star has wide collection of multiple designers you should come her and check out what new in stock , and more excitingly the store has Umer syed on board.” Tehmina Khalid, Top Fashion Designers said “Umer syed this initiative of introducing mid-range bridal line allow the bridals to place at least one of his collections in their dowry.

The launch event for UMAR SAYEED’S Psyche had a glamorous red carpet flooded with celebrities and media personalities including Dr mira phailbus, Adil khan, Tehmina khaled, Amina dutta, Komal, Mehnaz karamat, Anjum durani, Aiman ali, Farzana mushtaq, Mehnaz nabeel, Noor Mushtaq, Eiman mushtaq, Ghazala Humayun, Samina sheikh, Fatima yazdani, Ali yazdani, Mehnaz nabeel, Samina shahjani, Mehreen zafar, Momaal sheikh, Nazia malik, Samina shahjani, Hasan rtizvi, Naheed, Eram , Anita jalal, Maria rao, Jahanzaib anwar and many more,.

The launch was highlighted by a fascinating fashion presentation featuring 5 models, the makeup and hair styling is done by Nabeela N-Pro and jewelry is by Humaira Khan and Anum yazdani. The event is managed by Tehmina Khaled and Take II PR firm.

Feathers multi-label store introduced Umar Sayeed's RTW Pret line 'Psyche' with a high-class event and fashion presentation of the label’s heavier formals at the store.

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