Launch of Multi Brand Store Showstopper

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SHOWSTOPPER, the new Multi-Designer Brand Store at the third level in Park Towers at Clifton, Karachi has 21 designers stocking their latest collections.

This store is the brainchild of Farkhanda Bawany, with her keen business sense, and Sabera Tapal, with her eye for fashion and quality. Together they felt that the Pakistani designers are bursting with talent and they are keen to provide them with a platform to market their creations. Constantly on the lookout for new Pakistani talent, Showstopper now introduces two emerging designers, Mehreen Noorani and Maimoona . H. 

Mehreen Noorani, a graduate in fashion design from FIT. Mehreen is a Dubai based fashion designer whose label sells in Dubai, India, Hong Kong and New York. Starting with a design apprenticeship with DVF- Diane Von Furstenberg, she, then also worked as Assistant Designer for French Connection’s Spring/Summer 1999 Collection, as well as working on developing the womenswear line at Mondo di Marco. She has previously showcased in Delhi at Bridal Asia alongside prominent designers including Ritu Kumar, Rizwan Beyg and Faiza Samee.

The Mehreen Noorani label will debut its RTW line in Pakistan this December at Showstopper. Maimoona . H, has recently graduated from French Fashion University Esmod with a double major in Pattern Drafting and Fashion Design. She was awarded the ‘Fashion Design Award’ in her graduating class of 2012. During her time at Esmod she won the ‘Mercedes Benz Middle East Fashion Design Contest’ and attended Berlin Fashion week. She participated in Harper’s Bazaar ‘Illustrator of the year contest’ and her illustration was published in the magazine. Maimoona is launching her Luxury RTW label in Pakistan at Showstopper.

S.S. – Sabera & Saad specialize in handcrafted silver jewellery with precious and semi-precious gem stones. Saad , is a graduate in gemology and jewellery design from the renowned Gemology Institute of America. He is the 4th generation in a family of well-established jewellers. Sabera is a graduate from the Lebanese American University and has an experience of 25 years in design and fashion. S.S. is launching their winter collection titled Fusion, which will be exclusively available at SHOWSTOPPER.

The launch event   hosted a fashion presentation choreographed by Moiz Kazmi with hair, makeup and styling by Nina Lotia. The event, PR and Media  was managed  by Tehmina Khaled and her team at TakeII.

Showstopper, the new multi-designer brand store was launched in Karachi, consisting of 21 designers stocking their latest collections.

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