Launch of Fashion Central Multi Brand Store Set 1

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Fashion Central Multi Brand Store is a purpose-built facility spread over an area of 3,300 square feet and is initially stocking the creations of 31 women’s wear designers, 4 men’s wear designers and 5 jewelry designers. In an effort to promote emerging talent, the new store also features a dedicated space for the work of exemplary students from the Pakistan Institute of Fashion Design, a first for any multi-brand store.

The exclusive evening featured prominent cricketers, musicians, fashion designers, esteemed members of the press and media personalities. This was followed by a lucky draw where guests were given a chance to win outfits from designers stocking at the new outlet. The evening further featured a live mannequin display where models wore outfits from participating designers.

The evening was well-attended and featured fashion industry stalwarts and media personalities including national team cricketers Ahmed Shehzad, Nasir Jamshed, Imran Nazir, Abdur Rehman; musicians Fariha Pervez and Noman Javed; models Alyzeh Gabol, Fia and Natasha; TV personality Huma Amir Shah; fashion entrepreneurs Zahra Raza & Sadaf Raza; fashion designers Ashraf Feerasta Daredia of Pink Chiffon, Waleed Zaman of Kayseria, Rana Noman, Sammy K, Uzma Sheraz, Shireen Lakdawala, Hajra Hayat, Huma Taj and Sarah Salman.

The new store is stocking a broad selection of clothing from a diverse range of brands with clothes priced between Rs. 3,500 to Rs. 30,000, the mid-tier store also houses children’s wear. In addition to this, latest shoe range from Chic and jewelry pieces by brands such as AIMS Couture, Ayesha Qadeer, Diamond Emitations, Iquera and Midas are also a huge attraction for jewelry lovers.

Fashion Central, Pakistans leading fashion portal, launched its first multi-brand store on 26th September 2013 at Fortune Mall, Hussain Chowk, M.M. Alam Road, Lahore.

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