Kayseria and Garnier Celebrate Basant Season Festivities

The Premier lawn designer textile house Kayseria joined hands with one of the most famous hair color brand Garnier Color Naturals to celebrate the Festivities of Lahore this Basant Season with an exclusive screening of the Asia Cup Final. The event was fully gloomed with series of entertainment sessions starting from musical performances to eating chat paty khany.

A fashion show and live music performances by Sufi Folk Legend Saieen Zahoor who performed his Coke Studio Season 6 ballad ‘Rabba Ho’ among other songs; Qurat-ul-Ain Balouch [QB] who performed ‘Humsafar’ and covers of iconic Pakistani anthems and Lahore’s favorite live act, Jimmy Khan; who regaled the audience with his original songs ‘Aisay Kaisay’ and ‘Nadiya’ and renditions of popular tracks from Coke Studio Gigs, ‘KirKir’ and ‘Laili Jaan’.

The event drew guests from all walks of life, including fashion designers, stylists, celebrities and media personalities alike. To celebrate the Lahori Food Culture, guests in attendance experienced diversity of food stalls where savory items such as gol gappay, toothi, kulfi, halwa puri, jalebi, laddu paithi and pop soda was readily available.

Children at the event were entertained through an engaging putli tamasha among other fun-filled activities. Furthermore, this festive provide women, young girls and grownups a chance to buy outfits from Kayseria’s latest collection live at the event using Kayseria’s flagship e-store, Kayseria.com and could peruse through the diverse range of colors in the Garnier Color Naturals product range.

Kayseria Spring/Summer 2014 is available under three distinct themes; ‘A Color Riot’ inspired by Basant, ‘Victorian Romance’ inspired by the Victorian Era, and ‘Letters of Love’ inspired by stamps. The unique collection features an unprecedented 65 distinct designs, catering to the diverse fashion needs of even the most discerning consumer. The collection is also available online at their flagship e-store, Kayseria.com.

Must say that the effective designing and marketing team of Kayseria brought audience with the most unique and colorful collection through spring promotional activity. For this unique campaign, Kayseria engaged different models who present diverse looks, each representative of the theme under which the outfit was designed. Moreover, the price points are so attractive in the range of PKR 3,000 in value.

On this auspicious occasion, Garnier’s celebrity spokesperson, Juggan Kazim was also present to impart expert beauty advice and educate patrons on different hair care techniques and best practices at the event. Indeed, Garnier Color Naturals nourishing hair color is the only modern hair color that is enriched with natural olive oil that nourishes during & post coloration and provides 100% grey coverage.

The event was managed by Bilal Mukhtar with public relations by Lotu and photography credit goes to Faisal Farooqui and Team.

Kayseria hosted a Fashion Show which showcased their latest S/S 2014 collection featuring Pakistanâ€™s leading models styled with the Garnier Colour Naturals collection of nourishing hair color.