Dove Patches Launch

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Inside every woman is the power to feel beautiful, confident and radiant, according to a first-of-its-kind social experiment conducted by Doverevealed that an alarming 80% of women feel hesitant to share the way they look, the study highlights how the right state of mind can unlock the powerful feeling of beauty that lives inside majority of women. The results are documented in the short film Dove: Patches on Dove Pakistan official website.

The documentary was revealed globally in 66 countries including Pakistan. At the launch event held at Verde Bistro Cafeto illustrate the Social Experiment, notable bloggers and influencers were invited among successful women who encapsulate the terms ‘beauty’ and ‘strength’. The Dove: Patches experiment was guided by psychologist and New York Times best-selling author, Dr. Ann Kearney-Cooke (Ph.D., Counseling Psychology) who has spent thirty years conducting scientific research around women’s body image and self-esteem. 

During the experiment Dr. Kearney-Cooke invited the participants to wear a custom-made “beauty patch” for two weeks, which would help them feel more beautiful. The women were then invited to keep a personal account of their life-changing experience throughout the two week period. All the women agreed that wearing the “beauty patch” helped to improve their self-esteem and to change their personal lives in ways that they had not imagined. 

At the end of the experiment, however, it is revealed that the “beauty patch” contained nothing and that the power of believing in their own beauty influenced feeling beautiful. 

"When a woman feels beautiful, she radiates happiness and confidence, which inspires her life in a significant way,” said Dr. Kearney-Cooke. “These women, like so many others, struggle to recognize their own beauty and it severely affects their daily lives. This first of its kind experiment designed to illustrate that beauty is a state of mind and that the power to feel beautiful comes from within.”

Aisha Randhawa, a notable blogger present at the event said after watching the Dove: Patches video, “I really feel beauty is within, one just needs to identify the strengths and focus on positives of life. Dove: Patches is a brilliant experiment, it makes you realize that beauty really is a state of mind.”

Maha Kazmi, a beautiful and talented singer completely agreed with the message in the Dove: Patches video. She said, “In all fairness, we wear ourselves insides out. As much as we try to conceal what we are inside, others will perceive it. It is absolutely necessary that we truly believe that we are beautiful in order to be beautiful.” The Digital PR event was managed by Creative Chaos and the on ground activation by Bulls Eye 360.

Dove proves that beauty is a state of mind. New Social Experiment Illustrates the Ongoing Conflict Women Have with Recognizing their Beauty.

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