Fashion Designer Shiza Hassan hosted a spring lunch to celebrate the debut launch of her lawn collection.
This is the debut lawn venture for the brand, who specialise in bridals, formals and luxe prêt for women. While the brand has been known for their signature prints and fusion wear, the growing demand and popularity of her luxury line and prints prompted Shiza Hassan to expand into lawn that will be available for a larger audience.
The collection has a diverse blend of design influences that converged to make each outfit uniquely beautiful in its design and aesthetics. The prints are feminine, classic and timeless. The campaign has been shot in the breathtakingly beautiful and culturally rich town of Alacati,Turkey. In keeping with the theme, Shiza opted for international models Carolina Moura and Isabella.
Speaking about the collection designer Shiza Hassan said “We wanted to diversify my product range and felt that lawn is the best option for the long summer season. I’ve designed this debut collection keeping the festive spring summer vibe at the front of our minds, the designs incorporating refreshing hues blending beautifully with luxurious fabrics and intricate, customized detail.
The floral elements are both in line with runway trends and fashion forecasts as well as our own wish to keep alive the feminine appeal of the designs.”
To celebrate the launch, Shiza Hassan hosted a Spring Lunch to celebrate the launch of her Luxury Lawn. The event was well attended by fashion industry leaders and esteemed members of the press alike.
The collection itself will be available at all leading retailers nationwide and on the brand’s official website on the 9th of April.