Damas Fashion Show in Islamabad

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Damas dazzled the capital Islamabad with a razmattaz fashion night at the Marquee hall of the Marriott. In its opening day the jewelry fiesta began with a vibrant ensemble of bridal jewelry adorned by Pakistan’s super models Nadia Hussain , Gia Ali, Tooba Siddiqui, Sunita Marshal, Maha, Faiza Chaudary, Hira Tareen, Faiza Ansari, Rabya Chaudary, Areeb, Jamal, Taimoor, Mohsin , Umar and many more on the ramp.

This exclusive evening of glitter and glam was attended by the who’s who of the capital city including the bureaucrats , fashionistas diplomats and the socialites. The bridal jewelry showcase was concluded with a performance by the melodious Fariha Pervaiz. The fashion show was organized by QYT and PR was managed by Rezz Aly Shah, The bridal jewelry displayed in this four-day show encompasses a wide range of brands such as Legacy, Jewaher, and Nakshatra which offer intricate pieces inlaid with pearls, dazzling gems and all types of precious and semi-precious stones.

This luxury jewelry brand which is present in 18 countries currently has three outlets in Lahore and the opening of a number of other outlets within different cities of Pakistan are in the pipeline.

Damas , which is the brain child of the very hard working creative genius, Ruby Zahid, has come a long way. Ruby recalls, "We brought Damas to Pakistan in 2007 and ever since then there has been no looking back. What makes our jewelry & especially bridal jewelry stand out amidst the others is that each piece begins with a deep and thorough study of gemstones individually to inspire a design, beyond ordinary imagination. The mutual hard work of gemologist, craftsman and designer can be seen in every awe inspiring design."

Taimoor Choudhry, a graduate from the University of McGill in Canada and has also completed various courses in jewelry designing, serves as the General Manager of Damas Pakistan. He quotes, "We have a strong reputation amongst all of our customers, for delivering on quality of jewelry and presenting designs of exceptional and world class standards, Trust is a bond we value deeply, as we aim to offer luxury wrapped in a promise of an enduring relationship. We don’t just sell jewelry, we sell you assets that remind you of your best moments, and flawless designs that brings out the beauty in each and every individual."

The endless hard work by the team at the high-end Damas Pakistan & Damas International has managed to fetch excellent reviews from not only its patronage but also by other business communities and media institutions at large. Best Strategic Fashion and Art, Best Service Performance brand are few of the many awards the company has accumulated over decades of brilliant consistency.

But as Taimoor Choudhry puts it, “The best reward is the smile on someone’s face and the look of feeling special when they put a piece of Damas Jewelry on," Let’s hope the people of Islamabad get to see an exclusive Damas boutique in the Capital City soon.

The four-day elaborated designer jewelry extravaganza exclusively presented by the internationally renowned jewelry store Damas started with a show case of some of the world’s finest jewelry on display for the very first time in Pakistan.

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