By The Way – a rapid fashion brand opened their first ever store out of Lahore in the city of lights; Karachi at Dolmen mall, Clifton.
The event served as an opportunity for the people of Karachi to see the brands exciting product range, which is now available at affordable price points in the city’s top shopping destination. The event was well-attended by prominent personalities from the fashion, business and entertainment industries including media personalities Ayesha Omar and Ainy Jaffri.
With its new store, BTW has gone nationwide and opened its 4th store in the span of only 1.5 years. The brand has come a long way in such a short period of time and is aiming to go further with its premium quality product and unbeatable price range.
Speaking about the launch of their new store in Karachi, S M Nabeel Director of Din Industries Ltd., a parent company of BTW said: “After successfully operating in Lahore with 3 stores and numerous sold out collections we are really excited to enter into Karachi market. We believe that people of Karachi will surely love BTW’s super affordable and trendy clothes.
By The Way’s extensive product range includes a wide range of eastern wear, western wear, accessories, bags and recently introduced footwear. In next 2 years, we aim to open more stores in Karachi and other cities of Pakistan. Our goal is to make BTW more accessible to the brands loyal clientele and reach out to new untapped audiences with rapid expansion.”
An all-inclusive fashion brand, By The Way is all about giving you vibrant and trendy clothing, made from a blend of style, art and design. BTW product design is based on a fusion between Eastern & Western wears, ranging from casual to high casual and formal.
BTW aims to stylize the fashion industry with modern and contemporary wear. The quality of brands products and their friendly customer service makes sure that you leave their store with a smile on your face and at least a couple of shopping bags in your hand.