BCBGMAXAZRIA Opens First Store in India

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Launch of BCBGMAXAZRIA in India in New Delhi. BCBG stands for the French phrase, "bon chic, bon genre," meaning, "good style, good attitude." It is a brand that embodies a vision of global style and attitude.

Always on the forefront of fashion, the BCBGMAXAZRIA woman is known for her sense of style. She is an avid shopper who appreciates clothes that are elegant as well as wearable. The store will launch with the brand’s Spring 2015 collection, which combines timeless elegance with nonchalant bohemian silhouettes.

Tapestry and abstract floral prints are inspired by the color reform concept, lending a sun-bleached softness and richness that create a chromatic experience. Distinctive, with a touch of ethereal, the collection embodies her carefree spirt, creating a lasting impression.

Inside the store, smooth cement floors, warm yellow lighting and ivory walls, give the space an ultimate chic vibe. BCBG is about making quality pieces that fit seamlessly into our customer’s lifestyle. Each piece tht carries our name represents the luxury, visionary point of view and design integrity that is incorporated into every garment.

Always on the forefront of fashion, the BCBGMAXAZRIA woman is known for her sense of style.

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