Adnan Pardesy Collection Launch For The Working Woman Label

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The Working Woman and Adnan Pardesy launched their collaborative womenswear for Winter 2012/2013 at The Working Woman flagship store in Cavalry Ground, Lahore.

In the presence of bigwigs of fashion world, the brand by SEFAM PVT LTD, The Working Woman revealed Adnan Pardesy’s debut collection of womenswear. Adnan Pardesy, the renowned fashion designer, has first time designed The Working Woman womenswear for Winter 2012/2013 by encapsulating his signature design elements in it.

To attend the launch of Adnan Pardesy Collection for The Working Woman label. Several personalities from fashion world crowded the venue. The launching evening was hosted by Omar Zaman, the Brand Manager for The Working Woman. At This prestigious occasion the musician Zoe Viccaji was announced as the brand ambassador for The Working Woman label.

The people joining the launch of Adnan Pardesy Collection at The Working Woman were fashion designers Kamiar Rokni, Sara Shahid of Sublime, Fahad Hussayn, Ali Xeeshan, Faraz Manan, Aneeka of Baani D, Rana Noman Haq, Akif and Sahar Atif; make-up artists and stylists Shahzad Raza of Ather Shahzad, L’Oréal Professionnel Technical Consultant Shammal Qureshi and Juju Haider of TONI&GUY, Redah Misbah of Depilex, Maram & Aabroo and Khawar Riaz;  photographer/videographer Abdullah Haris and Waleed Zaman the Creative Director at Kayseria. Zoe Viccaji and guitarist Shehryar did a live pergormance to make the event more enchanting.

The PR for Adnan Pardesy Collection launch for The Working Woman label was handled by Lotus.

The Working Woman and Adnan Pardesy launched their collaborative womenswear for Winter 2012/2013 at The Working Woman flagship store in Cavalry Ground, Lahore.

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