AZZA houses an ‘Artisan’ line that provides economic growth and empowerment to rural South Asian women in regions of poverty and conflict. AZZA caters to a new generation of American women fusing high street with high fashion through billowing fabrics, edgy embellishments and urban cuts.
AZZA is a US brand with South Asian heritage, so it's important to stay connected with our roots. The production and PFDC brand are extremely strong and the best in Pakistan
so the alignment is really on point for us.