Outfitters’ Ethnic transition

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Outfitters may not be joining the Lawn fetish, but the chunky fashion brand has definitely something typically-summer-related in the cards with their latest collection, which is Eastern yet marked with a subtle blush of quintessentially Outtfitters’ Western touch.

Outfitter’s latest collection Ethnic is not summer lawn, but it’s a stitched collection of Eastern-meets-Western look with a price range of Rs. 2,500 to Rs. 5,500, which is at least less then unstitched lawn.

Ethnic is offering two to three-piece suits with an array of lowers such as harem pants, culottes, ‘churidaars’ and tights along with a range of shirts in short and long hemlines.

Kamran Khursheed, the CEO of Outfitters said, “We are targeting young women from 25 to 35 years and the focus of the garments is on various hand embroideries and embellishments.”

 

Outfitters may not be joining the Lawn fetish, but the chunky fashion brand has definitely something typically-summer-related in the cards.

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