The House of Ensemble proudly brought to Karachi an exclusive bridal showcase of the season’s most acclaimed bridal couture collections from Feeha Jamshed, Sabyasachi, The House of Kamiar Rokni and Shehrnaz by Ensemble, paired with the latest collections of home accessories by La Maison and Good Earth on Thursday 24th October 2013.
The exclusive fashion and lifestyle showcase started with the exhibition of the latest autumn/winter collections of home accessories by Good Earth and La Maison. The exclusive bridal showcases followed next, commencing with a well-attended meet and greet that featured fashion industry stalwarts, celebrities and media personalities including: Mahira Khan; fashion designers Adnan Pardesy, Deepak Perwani, Feeha Jamshed, Kamiar Rokni, Maheen Karim, Nida Tapal, Nomi Ansari, Sanam Chaudri, Umair Tabani of Sania Maskatiya and Wardha Saleem; political figure Khushbakht Aliya along with members of the esteemed media. The event was managed in house with choreography by Imran Qureshi and public relations handled by Lotus.
Following the red carpet, Feeha Jamshed initiated proceedings with a preview of her latest bridal collection ‘The Princess of Oudh’, which drew inspiration from the mystic royalty of a princess that has a mysterious and spiritual vibe. The collection reinvented old traditions with a modern twist thus cultivating a world through the bride’s power of self. Feeha was followed by a bridal showcase of Sabyasachi Mukherjee’s autumn-winter 2013 bridal collection for the season.
The fashion presentation also included the in-house label Shehrnaz by Ensemble’s debut bridal collection inspired by the deep rooted interest in embroidery and preservation of traditional craft. The collection exhibited a dazzling array of colourful sarees, lehengas and anarkalis that accoutre a mix of old world regality and new world confidence.
The evening concluded with the fashion presentation by The House of Kamiar Rokni’s latest collection ‘The Orientalist’ straight from the PFDC L’Oréal Paris Bridal Week 2013 ramp. For this collection design trio Kamiar Rokni, Tia Noon and Rehan Bashir focussed on intricate craftsmanship, detail, colour and an aesthetic that is both uncompromising in its classicism and unwavering in its quality.
Shehrnaz Husain, Creative Director at Ensemble said: “Ensemble has always been at the forefront of the latest fashion and trends and to this end we are delighted to bring to our patrons exclusively brand new bridal collections from Feeha Jamshed and Sabyasachi as well as hosting the homecoming of the coveted House of Kamiar Rokni, having debuted at Ensemble in 2007. We also look forward to our lifestyle showcase with Autumn/Winter home collections from Good Earth and La Maison bringing to Karachi a complete fashion and lifestyle experience.”
Ensemble’s fashion and lifestyle showcase was held at their flagship Karachi store in Block 4, Clifton. The brand also has stores in Karachi’s Dolmen Mall, in Lahore at 10Q and in Dubai with further international expansion Ensemble will also be opening a boutique in London soon, details of which will be shared within 2013.
Ensemble is among Pakistan’s premier luxury lifestyle brands, an entrepreneurial venture of Zeba Husain and her daughters where Shezray Husain is the current Head of Business at the brand and Shehrnaz Husain oversees Creative Direction. Indeed Ensemble is now home to an eponymous multi brand store with high end designer wear, a salon, a new standalone multi brand store for more affordable fashion by the name of ONE by Ensemble along with an in house fashion line by the same name and a brand new studio line, Shehrnaz by Ensemble.
The Ensemble multi brand boutique houses designer prêt a porter collections from over forty top Pakistani and Indian designers. Alongside the retail and representation of fashion gurus such as Sabyasachi Mukherjee, Tarun Tahiliani, Sana Safinaz and Umar Sayeed, Ensemble also stocks the collections of Ammar Belal, Anamika Khanna, Deepak Perwani, Delphi, Fahad Hussayn, FNK Asia, Gulabo, HSY, Hunar, Irfan Ali, Kamiar Rokni, Krizmah, Lorelai, Maheen Karim, Maheen Khan, Mahin Erum, Mahin Hussain, Mohsin Ali, Muse, Nida Azwer, Nomi Ansari, ONE by Ensemble, Pencil Sketch, Preen, Rana Noman Haq, Rehana Saigol, Ritu Kumar, Sadaf Malaterre, Saman Rehman, Sana Tariq, Sania Maskatiya, Sanya Muneer, Sarah A Jillani, Satya Paul, Shehrnaz by Ensemble, Simar Dugal, Slate by Faiza Samee, SozanKaar, Tia, Umar Batul, Wasim Khan, Zaid Hameed and Zarmina Masud.
Ensemble is also the official franchisee of Ritu Kumar in Pakistan since 2008 and the sole stockists of Fab East [sister concern of Fab India]. Indeed Ensemble’s multi brand boutique offers a bridal room by appointment and a full service Ensemble Salon and is also home to Karachi’s popular Xander’s Café. Ensemble is located in the upscale neighbourhood of Block 4 in Clifton Karachi and at 10-Q in Lahore’s Gulberg which also includes for the first time ever, Nomi Ansari’s first store within a store.
As a pioneer in the industry, Ensemble was the first to bring seasonal fashion shows to Pakistan and the first multi-brand store to host its own shows. The House of Ensemble’s debut show was the relaunch of design Stalwart Shamaael at a critically acclaimed November event in 2007 followed by introducing Kamiar Rokni’s solo label to Karachi the same year. Ensemble’s Spring/Summer showcase was held in 2008 where Umar Sayeed, Sadaf Malaterre and Kamiar Rokni took to the ramp for the first time ever and where Nilofer Shahid also showcased her debut Prêt collection.
This was subsequently followed by a Fall/Winter fashion show the same year where the iconic Bunto Kazmi showcased her Prêt collection for the first time in her career and young designer Adnan Pardesy debuted. Ensemble also adapted the international Fashion’s Night Out concept, bringing it to their boutique in Karachi in 2011.
The new and separately branded store, ONE by Ensemble is the Ensemble family’s latest endeavour, inspired by the international trend of making high end fashion affordable and high street retail friendly. Indeed the concept of the store was first manifest is the clothing line they launched by the same name which retailed high end design within a more accessible price bracket. It was the success of this line that led to the stand alone stores which houses their own line and designer prêt collections all under PKR 10’000 situated in Dolmen City Mall, Clifton, Karachi and in Lahore at 10 Q.
ONE by Ensemble – Store:
The separately branded store ONE by Ensemble was the Ensemble family’s latest endeavour, inspired by the international trend of making high end fashion affordable and high street retail friendly. Indeed the concept of the store was first manifest is the clothing line they launched by the same name which retailed high end design within a more accessible price bracket. It was the success of this line that led to the now stand alone store which houses their own line and designer prêt collections and is situated in Dolmen City Mall, Clifton, Karachi and in Lahore’s 10 Q.
Following the success of the Ensemble family’s initiatives in Pakistan through their multi brand stores, salon and in house labels, entrepreneurs Zeba, Shezray and Shehrnaz Husain, in partnership with Faiza Malik (Managing Partner), launched their first international Ensemble outlet in Dubai on 06 September 2012 at Villa No 259, Al Wasl Road.
Located in the upscale area of Ensemble Block 4, Clifton flagship store within the Ensemble multi brand boutique premises is the Ensemble Salon, which first opened its doors to patrons in June 2010. Consisting of qualified team of beauticians and stylists, the Ensemble Salon offers premium Hair and Make-up services along with customised Spa treatments and Bridal Care. For those looking to create their own beauty routine, the Ensemble Salon team tailors beauty regimens to clients’ specific needs.
Shehrnaz by Ensemble:
Shehrnaz by Ensemble was launched in 2007 by Zeba Husain, CEO at Ensemble. This is a higher end label where designs can be bought off the rack at Ensemble or through orders. Shehrnaz by Ensemble is currently available at the Karachi and Lahore Ensemble Store including various stockists in UK, India, USA and the Middle East.