Her Highness Sheikha Sheikha Bint Saif, wife of His Highness Sheikh Dr. Sultan Bin Khalifa Bin Zayed Al Nahyan and President, Honorary Chairman and Lifetime Patron of The Make-A-Wish Foundation® United Arab Emirates., today (Wednesday 30 January) officially inaugurated BRIDE Abu Dhabi and Beyond Beauty Arabia by cutting the ribbon and officially announcing the launch of the shows at the Abu Dhabi National Exhibition Centre.
After the official launch ceremony, Her Highness toured the exhibition halls and various stands which bring together the very best in the world of weddings and beauty under one roof.
BRIDE Abu Dhabi
This four day show is the biggest and most prestigious bridal and fashion events in the region, and is undoubtedly the most comprehensive guide to planning and organizing a wedding in the UAE Capital. The show is attracting brides-to-be, their families, fashionistas, and wedding industry leaders from across the region.
With more than 250 of the who’s who of the wedding industry showcasing everything a bride could ever dream of wanting to find for her special day and more! BRIDE Abu Dhabi helps brides-to-be plan their day down to the finest of details. Dresses, shoes, accessories, music, invitations, table decor, flowers, photographers, cakes, honeymoon destinations and packages, BRIDE Abu Dhabi has it all and more!
The first day of the show also saw the launch of the exclusive Haute Couture Fashion Shows, with leading designers profiling the latest trends in wedding/evening attire. Fresh from the sketching boards onto the runway; local and international fashion designers showcased their latest designs at the highly anticipated show. With five shows every day, the first day got off to a great start with stunning shows by Hadi Katra, Dar Nassem Al Andalous, Faragé Paris, Scintilla Monaco and Dar Al Moda.
“I am so proud to be associated with the amazing calibre of exhibitors who are showcasing their products at BRIDE Abu Dhabi, the standard of this show is phenomenal and to be the first to hit the catwalk is a real privilege and I cannot wait to see what the rest of the show brings” said Lebanese-born fashion designer Hadi Katra.
Daphne Cota, Exhibition Director for BRIDE Abu Dhabi, said “The response we have had from visitors on the first day has been overwhelming! Brides and their families arrived in thousands and left the show full of inspiration and their weddings planned down to the smallest detail.
“Now in its 12th year, BRIDE Abu Dhabi just keeps getting better and provides a valuable resource to brides-to-be. We are definitely setting trends in the regional wedding industry, and are extremely pleased to see so many visitors on the first day, not only from the UAE, but from neighboring countries as well. We look forward to welcoming many more over the next few days, where we will have a lot more going on and plenty more designers hitting the catwalk,” added Cota.
Bride Abu Dhabi is held in close partnership with Mauzane, La Maison De Reve, Conti Confetteria and Emirates Hospitality Center EHC, silver sponsors of the 2013 edition of the show.
After ten successful years in Paris, Beyond Beauty has now arrived to the Middle East, and was officially launched today in conjunction with BRIDE Abu Dhabi.
In its inaugural edition in the Middle East, Beyond Beauty Arabia brings to visitors the latest ideas and equipment from the world’s leading brands in the field of cosmetics, hair and nail care, spa and beauty products and treatments- making it the ideal one-stop platform for beauty in the region, and is the ultimate ladies day out.
The show boasts a rich calendar of special events, including demonstrations covering various subjects on beauty, conducted by industry experts. Hence Beyond Beauty is not just a major showcase of beauty products but also the weathervane for beauty trends in the region.
In addition to the above, the show offers visitors with the perfect spot to unwind after a hard day’s pampering, the Diva Lounge isa trendy networking area, where visitors can meet famous bloggers and celebrities from the world of beauty,
Daphne Cota, also Exhibition Director for Beyond Beauty Arabia, said: “For the past ten years, Beyond Beauty has been the top platform for the beauty industry in Europe, and we are delighted to be able to bring such an iconic brand to the UAE. From the very positive feedback received from our exhibitors and visitors alike on the first day, I am very confident that we will enjoy a great first year, and hope that ladies from across the region take the opportunity to visit a show with strong participation from both the local and international industry experts, coupled with more breathtaking and innovative beauty tricks.”
Beyond Beauty Arabia is proudly sponsored by Faces, and Luxury Elements Spa.
BRIDE Abu Dhabi and Beyond Beauty Arabia are organized by Informa Middle East, and are proud media partners with Ana Zahra and Zahrat Al Khaleej. The two shows are taking place until Saturday 2nd February 2013 at the Abu Dhabi National Exhibition Centre.
Open to the public from 2:30pm-10:30pm daily, BRIDE Abu Dhabi and Beyond Beauty Arabia have attracted an international line-up of more than 270 exhibitors.
BRIDE – The leading wedding event in the Middle East.
BRIDE in 2013 is celebrating the 12th edition of the region’s most prestigious bridal event in Abu Dhabi, and the 16th edition in Dubai. BRIDE prides itself on showcasing all the latest bridal and fashion trends to appeal to the evolving tastes of the modern BRIDE, and to the wide range of nationalities inherent within the Middle East. The show is managed by the INFORMA Exhibitions, and is the perfect platform for brands to reach an affluent demographic across the region.
INFORMA Exhibitions was first established in December 1998 by the merger of IBC Group plc and LLP (Lloyd’s of London Press), and provides businesses and individuals with unparalleled knowledge, up-to-the minute information and highly specialist skills and services for conferences, exhibitions and training. INFORMA Exhibitions has over 8,000 employees in 150 offices spanning 40 countries, more than 75,000 publications and 130 events in 35 cities.
BEYOND BEAUTY ARABIA
Some exhibitors taking part in the first Beyond Beauty Arabia
- Bedrock Prestige, the regional distributors of luxury beauty products Human + Kind and Kelly Van Gogh
- Family owned specialist cosmetic and fragrance company Emerging Beauty Brands
- Max Factor distributors Mawarid Trading Emirates