Founded in November 2010, by social entrepreneur Ayesha Mustafa, Fashion ComPassion is a unique online shopping portal that provides a platform to skilled and creative women artisans, by stocking brands that work with them. The company retails products across the world, working in Jordon, Lebanon, U.A.E, India, Bangladesh, Afghanistan, and Cambodia.
Fashion ComPassion is now considered to be one of the most influential retailers in the field of socially conscious fashion with prominent celebrities such as Anne Hathaway, Livia Firth, Lily Cole, Eva Longaria, wearing the collection. The collection is sold at high end international retailers Bloomingdales, S*uce and The British Museum in London. The company has been featured in British Vogue, Vogue.com, The Observer, FT How To Spend It, Marie Claire US, Marie Claire Spain, Grazia Middle East, and various other international publications.
Ayesha Mustafa, Founder of Fashion ComPassion stated, “Being Pakistani, I wanted to bring the concept of fashion that creates positive change and empowers women to Pakistan. By launching the company here, I want to provide a platform to our artisans on an international platform.”
In Karachi, Fashion ComPassion will launch three 3 socially responsible brands from the Middle East that work with Palestinian Refugee women, marginalized women in Lebanon & Bedouin women. These limited edition pieces are hand crafted with genuine leather and gold-plated embellishments. The brands will be available for purchase at the launch at Ensemble Karachi from 11th October onwards.
Further Fashion ComPassion will be working with the United Nations World Food Programme (WFP) in linking the agency’s women beneficiaries to similar product development while supporting their food needs.
WFP has a major focus on supporting and empowering women in Pakistan. Whether through the provision of food assistance during crises, or livelihood development through food for work, WFP ensures that it provides support for women as they seek to gain control over their lives.