[Lahore: 31st March 2012] Leisure Club welcomed four thousand families to their Fashion Circus, in town for one day only, to celebrate the brands’ 15th anniversary!
The Leisure Club Circus was be led by Ring Master Shaan Lashari and showcased over 162 performers, men women, and kids – all under the Circus’ Majestic Big Top tent! The entourage of performers included: flying trapeze artists, acrobats, flame throwers, jugglers, dancers, magicians, knife throwers, balancing acts, marksmanship/nishanaybaaz, roller juggling, gymnasts and spinners.Leisure Club proudly supported Pakistani talent and performing artists and to this end, every act, model and team that is part of their Fashion Circus was a local talent brought together by Leisure Club.
To make the Leisure Club Fashion Circus happen, the LC team had juggled vivid colors, acrobatically crafted their denims and literally tamed wild, psychedelic beasts! It was a never-seen before amalgamation of a mega fashion show with all the tricks and wiles of the Circus folk. At the family fashion event, Leisure Club showcased their urban Western Spring/Summer 2012 collection that was bold, bright and unrestrained and based on three new lines: the circus spring line, the angry bird line and core color blocking line, which hit stores this March.
In addition, Leisure Club unveiled a limited edition Hi-tech T-shirt line with a surprise performance by Quadrum and the V- Boys led by choreographer Veer. The performers dazzled the audience in their shiny and shimmery costumes – all designed and made by the creative team at Leisure Club.
The event was attended by over four thousand families from across Lahore including, Hamid Zaman Managing Director of Sefam, A. Iqbal Qarshi of Qarshi Industries, Kamran Lashari, Jahanzeb Q. Khan of Pepsi, Waleed Zaman Art Director of Kayseria, Bilal Zaman Brand Manager of Shahnameh, Actress Juggun Kazim, Film Director Bilal Lashari, Fashion Designers Kamiar Rokni & Sara Shahid, Musician Mahmood Rehman and Personalities such as Hamza Tarrar, Taimoor Chaudhry, Bilal Mukhtar, Omar Salamat with a special performance by Quadrum and the Pakistan Gymnastic team.
Speaking about Leisure Club’s 15 years celebrations, General Manager Omer Chaudry said “The Leisure Club team’s focus is to constantly think out of the box, to break the monotony of everyday life, and to stay away from the mundane. Our aim is to provide not only the best product out there, but the best overall experience too and the circus’ magical setting was the only platform on which I believe we could show case and do justice to the creative genius of Leisure Club. In a city that no longer has avenues for people to come together , to actually see 4,000 people huddled together, all smiling and awestruck, made all the hard work put into making this happen worth it”
Brand Manager Omar Zaman added “Leisure Club started 15 years ago with a tiny shop in Lahore and today we have over 60 stores in 22 cities across Pakistan. We wanted this celebration event to match the size of our achievements over the last decade and a half. Providing a performance powerhouse to our entertainment deprived county and to promote the great Pakistani talent, which does not get such opportunities to perform. The event was just pure magic – a celebration and exhilaration from the time you entered the gates, a maddening crowd and an entourage of 162 highly charged performers. I would just like to thank the Leisure Club team that made the magic possible”
The Leisure Club Circus team included Shaan Lashari as the Ring Master, Naveed studios for make-up and styling, Veer for dance choreography, Zodash for event management and coordination, photography by Faisal Farooqui and his team at Dragonfly, Black Box Concepts for Creative Design, Radio partners Radio 1 FM 91 with Public Relations by Lotus.
