The third solo show of Day 2 presented fashion designer Emraan Rajput with his collection, ‘Vedaas’. For this collection, Emraan Rajput drew inspiration from Pakistan’s cultural heritage as reflected in the traditional colours of South East Asia. Emraan’s intention was to define ‘Vedaas’ from being a traditional symbol of vision into a representation of rich culture and aesthetic sense. With a firm belief that a mix of traditional colours has the ability to unite different cultures, Emraan’s ‘Vedaas’ included a rich collection of colourful embroidered sherwanis for men and traditional bridal lehengas for women.
Launched in 2009, Emraan Rajput’s vision is to create fashion that combines great personal style with long lasting utility. Clean, modern shapes, a nod to the classics, and an element of surprise are the fundamental principles of the label while elegance, simplicity, and enduring quality are all essential considerations when designing each creation. On being part of the PFDC L’Oréal Paris Bridal Week, Emraan said, “PFDC L’Oréal Paris Bridal Week has provided me a grand opportunity to exhibit my vision, creativity and craftsmanship in showcasing a bridal collection of my own… Bridal Week is an exhibition of exquisite workmanship, latest traditional trends, rich elegance and classic fashion.”