(Karachi, 29 March, 2010) L’Oréal Pakistan, revealed Juggun Kazim as their official Brand Ambassador for their Hair and Skin Care brand Garnier, in Pakistan today.
Garnier, which launched in Pakistan in July 2009, is a brand built on the science and power of nature. Started by a young French chemist, Alfred Garnier, over a hundred years ago, when he created the world’s first hair tonic from plants, Garnier’s historical belief is deep-rooted in the now iconic motto: ‘Take Care.’
L’Oréal Pakistan CEO, Musharaf Hai, speaking about the launch of Garnier said: “Garnier’s ambition is to reach everywhere and stimulate Pakistani consumers to open their wallets.”
Garnier, which is owned by the world’s leading beauty company, L’Oréal S.A, is renowned for its wide range of quality Hair Color, Hair Care and Skin Care products. This includes Garnier Color Naturals, a range of Hair Colors that is enriched with Natural Olive Oil. Their Skin Naturals line includes Garnier Light enriched with Pure Lemon Essence and Vitamin C and Garnier Essentials infused with Vitamin E. In Hair Care, the Fructis Shampoo, Conditioner and Hair Styling products enjoy ready acceptance amongst consumers in Pakistan.
In a vast country like Pakistan, with an abundance of both beauty and talent, the choice of Juggun Kazim as the Garnier Brand Ambassador is an inspired one. Juggun, who is fast becoming one of the most recognized stars in the country, is a dynamic actress and celebrated television host. Announcing Juggun’s association with Garnier, Marketing Manager for the brand, Moazzam Ali Khan said: “With her natural beauty, flair, professionalism and sense of social and civic responsibility, she is a natural choice for Garnier. The introduction of Juggun as Brand Ambassador also complements the brand’s rich global tradition of cultivating Brand Ambassadors from the world of arts, fashion and beauty.”
Speaking about her association with Garnier, Juggun Kazim has said, “…truly a pleasant surprise to be approached by one of the leading hair and skin care brands in the world to represent them in Pakistan…I feel honored and humbled by this opportunity… I knew that this would be a big step in my career. …Garnier is a brand that truly cares. The work that they have done towards supporting breast cancer is inspiring and I am so proud to be a part of their team now as this is a cause that I support as well.”
The launch of Garnier in Pakistan follows Garnier’s spirit of ‘accessible innovation’ as the brand caters to a mass customer base through an affordable price range. Garnier is currently available across Pakistan.
“Truly a pleasant surprise to be approached by one of the leading hair and skin care brands in the world to represent them in Pakistan…I feel honored and humbled by this opportunity… I knew that this would be the biggest step in my career and was blown away by the fact that this is a brand that cares. The work that they have done towards supporting breast cancer is inspiring and I am so proud to be a part of their team now as this is a cause that I support as well.”– Juggun Kazim
With an international degree in Media Information Technoculture and Sociology and over a decade of media experience under her belt, Juggun Kazim has come to be regarded as one of Pakistan’s most dynamic, successful and talented media personalities. Juggun’s versatile and seasoned repertoire of media involvement includes acting for Pakistani and Canadian theatre, advertisements and acclaimed theatrical performances in such commercially successful plays as, Mano Salwa, Vasl, Pyaasi and Kaaghaz Ki Nao.
She has also acted in music videos for Shehzad Roy, Jal and the Mekaal Hasan Band and has played lead roles in movies such as, Pink Ludoos. Juggun is also an occasional model and a refreshing talk show host for several Pakistani television channels. These include shows such as VIPs Only for AAG TV and Honestly speaking with Juggun Kazim for PTV. Indeed Juggun has always been passionate about acting and she did her first commercial at the age of four and her first commercial play at the age of fourteen!
Ceaselessly engaged in the arts and media, Juggun is an energetic, creative and highly visible personality. Well-spoken in both Urdu and English, Juggun started her professional acting and modeling career under the name ‘Jay Kazim’ in Toronto, where she was approached by a Canadian modeling agency for representation as a commercial model. While signed with this agency, Juggun successfully acted in two music videos and was then approached by her current Canadian agents. With them, Juggun starred in an advertisement for a well-known beverage company which ran for two seasons due to its popularity. She also completed numerous other commercials coupled with her work in theatre which eventually led her to audition for a lead role in the feature film, Pink Ludoos. Not surprisingly, after only the second stage of auditions she was chosen for the lead role in the film.
Among her more recent accomplishments, Juggun has just completed filming three television serials. Currently, she is working on another serial under production and three movies. One of the movies is collaboration with leading Pakistani actor Shaan and another is a movie being directed by major Bollywood director Mahesh Bhatt. Critics, industry stalwarts and society alike agree that Juggun’s natural beauty, talent, professionalism and down to earth demeanour make her a natural choice for those who seek high quality work. Indeed a tangible manifestation of this is her selection by Garnier, a leading international Hair and Skin Care brand, as their sole Pakistani Brand Ambassador. In a country of 170 million people this is no small compliment. Juggun has just returned from Prague, where she has filmed the latest Garnier Television commercial. Her Garnier campaign is currently on air across all popular TV channels and print mediums across Pakistan.
Beneath the glamour of being a celebrity, Juggun is a real woman like any other. She is a mother and is also one of the most socially responsible members of the industry. Juggun’s social work is a private aspect of her life fuelled by her belief in caring, not just for herself but for others and the world around her. The actress supports organizations that work for causes such as, violence against women and children, education and cancer awareness and research.
Juggun’s future plans include making more films and working on setting up her own production house. She also plans on establishing a shelter for abused women and children. Catch Juggun across all popular television channels, in print and on billboards as Pakistan’s first ever Garnier Brand Ambassador.