Delicate effects. Vivid hues. Sheer beauty. essie is thrilled to announce the launch of the Silk Watercolor collection. As the fashion industry’s go-to nail color authority, these exquisite sheers embody essie’s passion for artistry, trend and boundary-pushing creativity.
Available exclusively in salons, this collection of layerable, buildable colors is a chic departure from traditional creams, adding soft dimension to every professional’s palette. Add an artistic touch to nail designs in the spirit of Cézanne and Van Gogh, with a whole new level of virtuosity.
Translucent, blendable color makes watercolor effects a breeze; overlapping shades create a range of tonality and depth. With a nod to fine, hand-painted silks and chiffons floating down the runways, this unprecedented collection of nine shades unlock the creative genius in every nail artist.
The luminous formula encourages pros to expand their technique with intricate designs and new genres of embellishment. With shade names inspired by the fascinating collision of the worlds of art and fashion, these watercolors are sure to paint their way into nail art history. We’re in love with an art new-beau: essie’s Silk Watercolor collection.
Museum-quality pen & inky designs are sure to spark a love sheen with even the most discerning highest bidder. An unapologetically chic point of blue proves this collection of delicate shades is no shrinking violet. The Silk Watercolor 2015 Collection will be available May 2015 in salons worldwide.
A little about Essie:
USA’s nail salon expert since 1981, Essie cosmetics was founded in New York City by Essie Weingarten, the color authority. essie is beloved for a visionary approach to nail lacquer featuring catchy, clever names that created a new standard for the category. A leader in luxury, essie is the go-to nail brand for beauty professionals, industry insiders, celebrities and women of style in over 100 countries.
Essie USA nail salon expert successfully launched Silk Watercolor collection to enhance fashion seeking girlâ€™s sheer beauty.