Fashion Parade 2014 has held in Kensington Palace London showcasing some of the renowend Pakistani fashion designers, retail labels and international brands. This platform is set out to present Pakistan’s talented designers at an International forum.
Zara Shahjahan presented her latest Jungle Floral Inspired “Love Bug” collection. “Love Bug” has been conceptualized as a contemporary and leading-edge Prêt collection with insect prints and embellished designs. Each print pattern has avant-garde aesthetics and artsy embellishments making each ensemble a statement piece.
Fabrics used mostly consist of silks and organza with tulle as the surface fabric for dresses. All embellishments have been hand developed in-house using French knots, studs, crystals and stones..
The style comprises of straight and structured silhouettes, higher hemlines and an extremely fresh color palette with splashes of lime green and lemon yellow with black as the base. The Fashion Parade collection 2014 by Zara Shahjahan consists of globally trending separates such as cropped tops paired with high waist pants, structured skirts and form fitting pant suits.
The designer incorporated an ethnic Central Asian weaves and vintage Russian Chintz informed design in her prints with luxurious fabric of silk. Fresh spring colours are used truly inspired by nature.
With Love Bug, Zara Shahjahan sticks to her philosophy of minimalism her new Love Bug collection with hand crafted insect embellishments. Love Bug is a visually attractive take on jungle florals.