Pakistan’s most anticipated bridal show, Pantene Bridal Couture Week (PBCW) organized by HUM TV Network Ltd. The event took place at the Expo Center Karachi with a bang, showcasing the latest bridal trends of the region. PBCW endeavors to promote Pakistan’s seasoned and new aspiring fashion talent both on the domestic and international platform.
Show 1 of Day 2 kicked off with the elegant presentation of Zaheer Abbas. His collection “Jashn-e-janaan” was a beautiful display of a wedding affair. Making his debut in 2010, Zaheer Abbas has truly transformed his brand into an eponymous label by bestowing a new meaning to the way Pakistani fashion is perceived around the world. The collection represented signature use of intricate embellishments, bright colours and the precise fusion between modern and traditional work.
Zaheer Abbas Bridal collection 2014 also includes beautiful long shirts and kameez along with stylish frocks. Men sherwanis and kurtas were designed with intricate embroideries in bright colors. The lines were simple and linear, creating a range of kurtas, pajamas, cholis, short jackets, gowns, lehngas, and of course, sherwanis. Hum TV Network Ltd has successfully managed PBCW 2014, whereas the event was choreographed by none other than the extraordinaire HSY. The make-up and styling was done by Saba Ansari and her team at Sabs.
PCBW 2014 was powered by Telenor, its radio partner is FM106.2, and food partner BURGER KING and fragrance partner is Junaid Jamshed. PBCW is refreshed by Diet PEPSI. Faisal Farooqui and his team at Dragonfly along with in-house photographers Ahsan Qureshy and Haris Usmani are engaged for all official photography of the event. The PR of the event is being handled by the PR department of HUM Network Ltd and Xenith PR.
Day 2 at PBCW 2014 Featured Zaheer Abbas wedding affair collection Jashn e janaan. The collection was followed by Somal Halepoto Ronak line.