The 2nd Day of PFDC Sunsilk Fashion Week 2014 (PSFW) commenced on Friday at the Expo Centre, Lahore, with a total of five fashion presentations featuring the likes of some of the industry’s big wigs, like Shehla Chatoor, Teena By Hina Butt, Deepak Parwani, Muse and Elan. Hats off to HSY production and his team for the fantastic choreography and Nabeela for an amazing Hair and make do.
The 2nd show of Act 1 surprised the audience with amazing collection of Teena by Hina Butt. After Shehla Chatoor, the designer label Teena by Hina Butt Lawn 2014 Collection showcased Day 2 titled ‘Rukn-e-Alam: Pillars of the World’ at PFDC Sunsilk Fashion Week 2014.
Hina butt took inspiration from Sufi mystic to design this collection. Distinct blue, white pottery, eye catchy color palette, embroided patterns, embellishment techniques, patchwork, intricate cutwork, digital prints further enhanced by hand painted pottery of the region. Teena By Hina Butt PFDC collection channeled a modern look in a variety of fabrics such as grip, chiffon, raw silk and organza coupled with silhouettes that vary from voluminous gowns to straighter cuts with a focus on shorter lengths to tapered pants for a sleeker look.
Day 2 of PSFW marked the return of Magnum with their Magnum Pleasure Spot where you can ask for a custom made ice cream. The title sponsors Sunsilk also extended their patronage as Red Carpet sponsors and hosted an exclusive Sunsilk ‘Guess the Bottle’ Lounge at PSFW. Official beverage partners Diet Pepsi hosted a media lounge whereas the logistic partner is Fed Ex, GSP Pakistan Gerry’s International, Abbas Carpets and special handling and travel partner PIA also partnered with the PFDC for the first time at PSFW. The makeup and styling done by the creative teams at Nabila’s and NGENTS.
The event is being produced and choreographed by HSY Events, with front stage management by Maheen Kardar Ali, backstage management by Product 021, Sara Shahid of Sublime by Sara as the official spokesperson for the PFDC, logistics and operations by Eleventh Retail and photography by Faisal Farooqui and the team at Dragonfly. Hum TV, Style360 is the official media partners, CityFM89 as the official radio partners and all public relations by Lotus Client Management & PR.
Day 2, PFDC Sunsilk Fashion Week bring the most exciting segment b Teena by Hina Butt.