Shehla Chatoor Collection at PFDC Sunsilk Fashion Week 2014 Day 2

The 2nd Day of PFDC Sunsilk Fashion Week 2014 (PSFW) commenced on Friday at the Expo Centre, Lahore, with a total of five fashion presentations featuring the likes of some of the industry’s big wigs, like Shehla Chatoor,,Teena By Hina Butt, Deepak Parwani, Muse and Elan.

The Day 2, Act 1 opened by the very famous Shehla Chatoor ‘Samsara’ collection in which the emphasize is on how confident Pakistani woman may look after wearing Shehla Lawn 2014 Collection, as she re-invents herself and needs versatility in her wardrobe to dress for dinners, cocktails and red carpet events. Shehla Chatoor PFDC Collection can best be worn on festive and celebrated events.

Day 2 of PSFW marked the return of Magnum with their Magnum Pleasure Spot where you can ask for a custom made ice cream. The title sponsors Sunsilk also extended their patronage as Red Carpet sponsors and hosted an exclusive Sunsilk ‘Guess the Bottle’ Lounge at PSFW. Official beverage partners Diet Pepsi hosted a media lounge whereas the logistic partner is Fed Ex, GSP Pakistan Gerry’s International, Abbas Carpets and special handling and travel partner PIA also partnered with the PFDC for the first time at PSFW. The makeup and styling done by the creative teams at Nabila’s and NGENTS.

The event is being produced and choreographed by HSY Events, with front stage management by Maheen Kardar Ali, backstage management by Product 021, Sara Shahid of Sublime by Sara as the official spokesperson for the PFDC, logistics and operations by Eleventh Retail and photography by Faisal Farooqui and the team at Dragonfly. Hum TV, Style360 is the official media partners, City FM89 as the official radio partners and all public relations by Lotus Client Management & PR.

PFDC Sunsilk Fashion Week Day 2 kicked off with the luxuary prêt collection by renowned designers namely Shehla Chatoor, Teena By Hina Butt, Deepak Parwani, Muse and Elan.

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