Saai by Sahar Atif at PFDC L’Oreal Paris Bridal Week 2013 Day 3

The pioneering PFDC and L’Oréal Paris, the world’s leading beauty brand, presented the final day of the third consecutive PFDC L’Oréal Paris Bridal Week 2013 a platform that endeavored to define and present contemporary and traditional Pakistani Bridal fashion and make-up trends, fusing to create the ‘look’ for the bridal season 2013-2014.

Bringing together the classic Pakistani and traditional bridal styles, SAAI by Sahar Atif provided brides with classic timeless ensembles teamed with jewellery that makes every bride’s special event even more memorable.

The bridal ensembles were designed on luxe textiles such as chiffons, zardozi, brocades, embroidered fabrics and featured flowing classical shararas, traditional angrakhas and kurtas that brought the collection together. For ‘Fasl-e-Nou’, Sahar Atif had chosen to play with a deeper colour palette, with rustic gold being the basis of all embroideries, which was entwined in the collection’s fabrics as well.

The collection also featured hues of red, orange and magenta pink which moved into deep purples and midnight blues. Make-up for Day-3 of PFDC L’Oréal Paris Bridal Week 2013 was done by the creative team at Maram & Aabroo, hair styling by TONI&GUY – Lahore with male models styled by Khawar Riaz.


The second show of the day featured SAAI by Sahar Atif, who marked the label’s second participation at the PFDC L’Oréal Paris Bridal Week 2013 platform with ‘Fasl-e-Nou’, a collection that revived the traditional aura of the bridal ensemble.

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