Nida Azwer Collection at Fashion Pakistan Week 2014 Day 1

For this collection, designer Nida Azwer drew inspiration from Arabesque, a unique form of Islamic artistic decoration. It comprised of rhythmic linear patterns of intertwining lines, patterns and other elements. Based in a pure colour palette consisting of whites, golds and silvers the collection featured the label’s signature cuts with varied hemlines. Individual creations in this collection have been treated with prints and embroidery, emboss and foil printing, pleating and cutwork creating layers and textures that reflected a contemporary look. Silhouettes were airy and flowy in fabrics such as pure silks, cotton nets, voile, chiffon and organza.

Speaking about her collection for Fashion Pakistan Week, Nida Azwer said, “I have always had a passion for reviving ancient design techniques and artistry through my collections. In this vein, my latest collection paid homage to the traditional Islamic art of Arabesque. This is an endeavour to revive the age old handicraft and art form again in a more modern reimagining but without fundamentally altering the craft itself.”

Fashion Pakistan Week 2014 is being choreographed by HSY & Productions with back stage management by Production [021] & show production by CKO. Tapu Javeri has been engaged for all official photography for the event, hair and makeup for day 1 by Sabs while PR of the event has been undertaken by the PR department of HUM Network Ltd.

Following the brand’s showcase of ‘The Hyderabad Collection’ at an exclusive couture soiree in Lahore, the Nida Azwer atelier returned to Fashion Pakistan Week to showcase their prêt and luxury prêt collection titled “The Arabesque Collection.

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