Day 3 of PFDC Sunsilk Fashion Week 2014 kicked off on 12th April at Expo Center, Johar Town, and Lahore. In keeping with the objectives of promoting fashion retail and synergizing high end design, textile manufacturers and buyers, fashion week includes ramp shows by leading retail brands, high-street fashion labels as well as textile houses.
High Street Fashion Shows with Generation, Roodaba Omar, Bareezé Man and Gul Ahmed enticed the audience with spectacular Lawn collection. The Designer shows by Fahad Hussayn, Republic by Omar Farooq, Body Focus Museum, and Maria B., Nida Azwer and Karma Pink later in the evening. Each of the fashion designers has participated and showcased their yearlong creations in the event.
The first show of Act 2 was presented by highly praised designer brand Maria B., who showcased luxury wear collection titled ‘Ladakh Connection’ at PFDC Sunsilk Fashion Week 2014. Designers aims to is portray the story based finding identity in ancestral Kashmiri roots, the collection was based on a range of pure karandi, silk organzas, silk chiffons and digital prints, with a exclusive colour palette that drew equally from Kashmir’s natural beauty and noble heritage.
Day 3 of PSFW marked the return of Magnum with their Magnum Pleasure Spot where you can ask for a custom made ice cream. The title sponsors Sunsilk also extended their patronage as Red Carpet sponsors and hosted an exclusive Sunsilk ‘Guess the Bottle’ Lounge at PSFW. Official beverage partners Diet Pepsi hosted a media lounge whereas the logistic partner is Fed Ex, GSP Pakistan Gerry’s International, Abbas Carpets and special handling and travel partner PIA also partnered with the PFDC for the first time at PSFW. The makeup and styling done by the creative teams at Nabila’s and NGENTS.
The event is being produced and choreographed by HSY Events, with front stage management by Maheen Kardar Ali, backstage management by Product 021, Sara Shahid of Sublime by Sara as the official spokesperson for the PFDC, logistics and operations by Eleventh Retail and photography by Faisal Farooqui and the team at Dragonfly. Hum TV, Style360 is the official media partners, CityFM89 as the official radio partners and all public relations by Lotus Client Management & PR.
Day 3 at 7th PFDC Sunsilk Fashion Week displayed Kashmir beauty inspired prÃªt collection by renowned designer Maria B. Rich Kashmiri tribal culture emphasising on interpretation of vintage Kashmiri craft and silhouettes into a modern, wearable collection