The Day 4 of PFDC Sunsilk Fashion Week 2014 kicked off on 13th April at Expo Center, Johar Town, and Lahore. High end design fashion retailers, designers, textile manufacturers and buyers, presented their latest Lawn/Spring Collection has participated and showcased their yearlong creations in the event.
The first show of Act 2 was presented by acclaimed designer brand Khaadi Khaas. Khaadi PFDC collection 2014 was inspired by the baroque era. Big floral digital prints, embroidered ensembles in exaggerated silhouettes to portray the feeling of summer. The Eastern silhouettes with options of separates with a lot of layering using embroidered net and lawn. Key trends highlighted were layers, lighter coats and jackets to dress up and dress down.
To entertain the visitors, media, show biz personalities and fashionistas Day 4 of PSFW marked the return of Magnum with their Magnum Pleasure Spot. Title sponsors Sunsilk also extended their patronage as Red Carpet sponsors and hosted an exclusive Sunsilk ‘Guess the Bottle’ Lounge at PSFW. Official beverage partners Diet Pepsi hosted a media lounge whereas the logistic partner is Fed Ex, GSP Pakistan Gerry’s International, Abbas Carpets and special handling and travel partner PIA also partnered with the PFDC.
The makeup and styling done by the creative teams at Nabila’s and NGENTS whereas event is fantastically choreographed by HSY Events. As official media partner, Hum TV, Style360 played a tremendous role however CityFM89 presence showed as the official radio partners. All four day event management is handed brilliantly by none other than Lotus Client Management & PR.
Day 4 at 7th PFDC Sunsilk Fashion Week 2014 features Khaadi PFDC collection, which was mostly in beiges with contrasting accents to add a burst of colour along with the brandâ€™s vibrant floral digital prints.