HSY Collection at Fashion Pakistan Week 2014 Day 1

Fashion Pakistan Week 2014, organized by Fashion Pakistan Council and HUM Sitaray, in association with Toni & Guy, TDAP, Bank AlFalah, Nestle Everyday and Nishat Linen took off in a magnificent way. Pakistan’s definitive fashion force, Hassan Sheheryar Yasin celebrates 2014 as his 20th year in fashion, as a couturier, show director, event architect, and choreographer.

In celebration of his second successful decade in fashion, HSY will be announcing a series of expansion, events, collaborations and limited edition collections throughout 2014 which starting with the unveiling of his S/S 2014 pret wear collection titled ‘Venom’ which opened FPW 2014 on February 19 2014. For the collection, HSY infused the timeless elegance of the regional woman of the Sub-continent and Middle East with textures inspired by snakeskin.

Unapologetically glamorous, the collection featured design elements such as chevron lines, historically used to indicate rank or length of service in the military, which HSY had incorporated to signify his 20 years in the fashion industry. HSY will also be announcing the launch of a flagship standalone store in Lahore soon. Later in 2014 and in celebration of his 20 years in fashion, HSY will be revealed a customized limited edition 20 Year design with international brand ToyWatch, a new collection at PFDC Sunsilk Fashion Week and further, unveiling an exciting new television project in Pakistan.

In his 20 years of fashion, HSY’s pioneering role has been of significant influence, working to shape the course of the Pakistani fashion industry and to create new professional benchmarks through his fashion design, innovative fashion marketing and promotion, creating space for cross brand synergies and collaborations and crafting new stylistic directions for runway shows and fashion weeks.

Indeed Yasin’s first industry association was through his work as a fashion choreographer in 1994. From 1994 till now, HSY has grown to spearhead his eponymous and internationally recognized fashion brand, a dedicated event management company, [HSY Events], to representing some of the world’s most influential international lifestyle brands in Pakistan [ToyWatch, Ponds, Porsche], spearheading the spirit of brand collaboration with projects such as HSY for Stoneage and Bareeze respectively [high street retail], HSY for Sunsilk [designing a limited edition shampoo bottle], the HSY scarf collection for Shaukat Khanum and most recently, his synergy with YOCA [to design a premium furniture collection], to choreographing Pakistan’s top fashion showcases currently including all the coveted PFDC Sunsilk Fashion Weeks & PFDC L’Oreal Paris Bridal Weeks, Fashion Pakistan Week and Pantene Bridal Couture Week.

Speaking about his 20 year Anniversary, Hassan Sheheryar Yasin said “It’s been quite a journey these past two decades and a very fulfilling one at that! I have been fortunate to have been a part of Pakistan’s fashion industry from when it was a mere fledgling, to playing a part in what it is today, a thriving, vibrant space.

In these past twenty years, I have been privileged to have worked with some of the region’s most prolific personalities and minds, from fashion to entertainment, brands to television. I look forward to another twenty years of directional expansion, collaborations and continuing to push Pakistani fashion within Pakistan and globally.”

HSY is one of the most sought-after luxury fashion house that’s more than just a label. HSY couture is best known for combining contemporary silhouettes with traditional techniques of old. HSY couture boasts of distinctive Pakistani and Middle Eastern designs peppered with western influences which are augmented by stunning colours and refined cuts.

This unique synthesis and design philosophy by HSY has played an important role in carving a niche for designers round the globe. He stands as one of the most respected names in Pakistan’s fashion industry. HSY’s stunning opening collection paved the way for upcoming designers participating in Bank Alfalah Graduate Show. Eight new and upcoming designers exhibited their talent and creativity in this segment.

Fashion Pakistan Week 2014 is being choreographed by HSY & Productions with back stage management by Production [021] & show production by CKO. Tapu Javeri has been engaged for all official photography for the event, hair and makeup for day 1 by Sabs while PR of the event has been undertaken by the PR department of HUM Network Ltd.

HSY, Pakistan’s premier fashion designer and world renowned model, opened the show with his latest collection for this spring and summer at FPW 2014 day 1 in Karachi.

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