Final day at PFDC Sunsilk Fashion Week 2014 kicked off on 13th April at Expo Center, Johar Town, and Lahore. High end design fashion retailers, designers, textile manufacturers and buyers, presented their latest Lawn/Spring Collection has participated and showcased their yearlong creations in the event.
Five Star Textile Industries kicked off the Voile Show segment on the final day of PFDC Sunsilk Fashion Week 2014 with their Spring/Summer 2014 line of collections titled Vogue, Divine, Classic and Larose. Their signature collection, Vogue, was based in digital prints comprising of graphic florals, flowing silhouettes and paisley motifs. Divine comprised of festive prints with a blend of color and patterns. The Classic collection was Five Star’s celebration of their signature classic prints transitioning from traditional to classic chic. Larose was Five Star’s standard category with floral prints and intricate design details.
This mega event celebrated by many visitors, media, show biz personalities and fashionistas. Day 4 of PSFW marked the return of Magnum with their Magnum Pleasure Spot which remained present in four consecutive days. Title sponsors Sunsilk also extended their patronage as Red Carpet sponsors and hosted an exclusive Sunsilk ‘Guess the Bottle’ Lounge at PSFW. Official beverage partners Diet Pepsi hosted a media lounge whereas the logistic partner is Fed Ex, GSP Pakistan Gerry’s International, Abbas Carpets and special handling and travel partner PIA also partnered with the PFDC.
Makeup and styling done by the creative teams at Nabila’s and NGENTS whereas event is fantastically choreographed by HSY Events. As official media partner, Hum TV, Style360 played a tremendous role however CityFM89 presence showed as the official radio partners. All four day event management is handed brilliantly by none other than Lotus Client Management & PR.
7th PFDC Sunsilk Fashion Week 2014 features Five Star Textile collection with elements of leather and blatant surfaces mixed with water gradation going into colors with Fahadâ€™s signature clean, constructed silhouettes, and draping embroidery.