Following Sana Safinaz, Fahad Hussayn presented a bridal collection titled “Matam – Novelty Couture”. The collection featured exclusive novelty couture wedding creations for both men & women. The showcase featured an exclusive custom track built in association with singer Ali Sethi & the music has been produced by Saad Sultan. Matam; the mourning & the intensity related to the notion itself portrayed into a dramatic riot of color and craftsmanship from the imaginarium of Fahad Hussayn Couture. The collection itself revolved around the anarchy at weddings and how they have evolved into a national sport.
The visualization and design inspiration was derived from Chiniot from its world renowned craft for wooden carvings, murals & architecture to its meticulously woven history with Iran and its influences on the evolution of this craft. The collection featured signature silk thread embroideries, interlaced with delicate handiwork of exquisite craftsmen on custom delicate nets organza, tissue, chiffon and a unique knitted metal thread fabric that was specially prepped for this collection alongside their signature Print Museum creations. The cut was classic and minimal with a variety of lengths & layers that can be paired into personified decadent bridal looks for women and bespoke men’s wedding wear.
PFDC L’Oréal Paris Bridal Week 2015 styled by the creative team at Nabila and NGENTS with show direction and choreography by HSY, front stage management by Maheen Kardar Ali, backstage management by Product 021, Sara Shahid of Sublime by Sara as the official spokesperson for the PFDC, logistics and operations by Eleventh Experience, with all media management by Lotus Client Management & Public Relations.