Erum Khan Collection at Pantene Bridal Couture Week 2013 Day 2

Each year Pantene Bridal Couture Week by style 360 has become the most awaited and celebrated event every year .BCW was initiated by HUM Network Ltd and Pantene 4 years ago with the objective of promoting Pakistan’s bridal industry and providing a platform for the country’s up-coming and established designers. This year BCW held on November 29- December 1st, 2013 AT Flattie’s hotel, Lahore.

On the 2nd day of BCW Pakistani bridal dresses for weddings were exhibited in full bloom. Erum Khan’s collection also exhibited on ramp. Erum’s design ethos based on bringing together attractive cuts and colors with embellishments in a way that neither is overshadowed by the other but flows together naturally. The collection consisted of innovative cuts like long shirts, lehnga, open gowns. The collection was showcased in eminent colors of gold, mehroon, red, green, orange, brown and copper.

Erum design philosophy centers around the art, architecture and movement all in one, so it should be functional and serve a purpose. Each of designed cloth in bridal collection has an artistic expression – a projection of the image people want the world to see. Her label Erum Khan (EK) is “timeless style and effortless femininity”, which have distinguished the brand in fashion industry. She creates formal, semi-formal, party and bridal wear.

The Pantene Bridal Couture Week 2013 Day 2 also exhibited the exclusive collections of Erum Khan who showed some outstanding cuts and pieces. The showstoppers for Erum khan collection were Fahad Rehman, who came in singing, Hamza Abbasi and Sidra Batool, and Iman Ali.

BCW day 2 hair and makeup showcases by Pantene ambassador Nina Lotia, DEPILEX and MARAM & ABROO.The event is powered by Telenor TALKSHAWK, its radio partner is FM91 (Radio 1), official watch is Tissot, fragrance partner is Scentsation, footwear partner is Show Planet, support sponsor is Ecostar and beverage partner is Diet Pepsi.

The 2nd day 0f BCW 2013 is adorn by designer Erum Khan’s (EK) Bridal Collection , all dresses are simply awe inspiring and match to the quality standards with embellishments on finest fabric.

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