Ammar Belal’s collection at PFDC Sunsilk Fashion Week 2010

“I am very excited to be a part of the fashion week in Lahore showcased my work with some of the finest designers in our country. I also believe that this is just the beginning of Pakistan’s exposure to the international fashion scene. It was the learning experience for us and we as an industry have a long way to go after this initial step”

 Ammar Belal’s westernwear fashion week collection, ‘The King Of Pop’ is, as the title suggests, inspired by Michael Jackson – more specifically, the ‘Thriller’ era and the subsequent punk rock look complete with zipping and studding detail for both men and women. His post – ‘Dangerous’ influence within this collection is symbolized through military style embroideries and braiding on tailored jackets and various silhouettes. This collection ranges from casualwear and streetwear to cocktail dresses and gown. Expect a lot of emphasis on gold in the ‘Kind Of Pop’ collection along with hints of Red, Navy and Black on Banarsi prints paired with denim and leather.
Ammar started his career in 2003 with his streetwear brand A.B.C.D, which offered basic casualwear with a quirky sense of design. His progressive approach to showcasing fashion through his music videos and films has earned him various awards that include Best Emerging Designer (Lux 2005), Best Menswear Designer (Indus 2006), Best Prêt Designer(Sunday 2008) and Best English Song (MTV/Indus 2006). Ammar also gained acclaim through his couture jeans label; AS Jeans and was featured in Womens Wear Daily magazine (New York) for his unique approach towards custom made denim. The renowned stylist Patricia Fields (Sex & the City) stocks AS Jeans at her New York boutique and they have been worn by the likes of Margherita Missoni, Kelly Rippa, and Boy George. The Ammar Belal label itself was launched in the summer of 2007 and prides itself on being the first luxury brand from Pakistan that adheres to the highest international standards of quality. It is the only Pakistani Fashion house that outsources their manufacturing to Europe and is involved only at the design and marketing stages of its products. The Ammar Belal label has outlets in Lahore, Karachi and Faisalabad.

“I am very excited to be a part of the fashion week in Lahore, as I showcased my work with some of the finest designers in our country.

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