The Day 4 of PFDC Sunsilk Fashion Week 2014 kicked off on 12th April at Expo Center, Johar Town, and Lahore. High end design fashion retailers, designers, textile manufacturers and buyers, presented their latest Lawn/Spring Collection has participated and showcased their yearlong creations in the event.
Following Khaadi Khaas, Akif Mahmood showcased the label’s Spring/Summer 2014 collection titled ‘Matadora’ at PFDC Sunsilk Fashion Week. As the title suggested, Akif drew inspiration from Spanish bull-fighters and their festoon with intricately embellished costumes that represented Spanish culture and history. Presenting simple and straight cuts, Akif Mahmood had used fabrics such as cottons, silk and raw-silk for a more structured look, fusing his signature intricate patterns to embellish the Matador jackets and pants with gota and dori work with colours such as black, off white, maroon and blue mixed with bright and bold prints.; Key collection trends that were highlighted included boleros, short jackets and capes to add an interesting layer to this spring season’s look.
To entertain the visitors, media, show biz personalities and fashionistas Day 4 of PSFW marked the return of Magnum with their Magnum Pleasure Spot. Title sponsors Sunsilk also extended their patronage as Red Carpet sponsors and hosted an exclusive Sunsilk ‘Guess the Bottle’ Lounge at PSFW. Official beverage partners Diet Pepsi hosted a media lounge whereas the logistic partner is Fed Ex, GSP Pakistan Gerry’s International, Abbas Carpets and special handling and travel partner PIA also partnered with the PFDC.
The makeup and styling done by the creative teams at Nabila’s and NGENTS whereas event is fantastically choreographed by HSY Events. As official media partner, Hum TV, Style360 played a tremendous role however CityFM89 presence showed as the official radio partners. All four day event management is handed brilliantly by none other than Lotus Client Management & Public Relations.
Day 4 at 7th PFDC Sunsilk Fashion Week 2014 features Akif Mahmood collection with more structured look enhanced with intricate patterns.