Shamaeel’s Luxury Lawn Collection 2011 for Sitara

Pioneers in the best textile technology since 1959, Sitara proudly announced Shamaeel’s 2011 luxury lawn collection and corresponding exhibiton dates from the 11th – 13th March 2011 in Karachi and Lahore, at a press conference in Karachi. Available in an extensive range of 16 designs with diverse colour palettes, the ShamaeelSitara limited edition luxury lawn prints are based on organic vegetable dye recreations alongside a variety of dazzling bright colours and pastels with Sitara’s trademark quality finish.

Hosted by music artist Sadaf Muneer, the press conference was addressed by Mian Haseeb Ahmad, board of directors for Sitara Chemical Industries Limited who spoke about the technological advancements which Sitara has introduced in Pakistan in the production of premium quality fabric over the years and Shamaeel herself, who spoke about her collaborative venture with Sitara Textile and introducing her latest luxury lawn collection for 2011. In attendance to support this exciting venture were CEO Sitara Textile Ltd, Mian Anees Ahmad, model Aamna Ilyas, photographer Akif Ilyas and Zahir Rahimtoola of Labels along with members of the esteemed media.

One of the pioneers of designer lawn in Pakistan having first designed for a textile house in 1996 and continuing ever since, Shamaeel’s luxury lawn collection for 2011 takes an exciting approach to fashion with Shamaeel & Sitara’s first of its kind special prêt design kit, including unique embellishments, accents and panels. Shamaeel’s design philosophy has always called for women to remain unrestricted by dictational hemlines and to have fun with fashion. Indeed this collection allows women to express themselves and their personality by creating their own designs with Shamaeel’s exclusive style tips!

Affordably priced unstitched prêt for the upcoming summer season, the Shamaeel – Sitara 2011 designer collection offers a variety of designs from the more minimalist aesthetic to engaging floral, ethnic, oriental, and modern art inspirations thereby catering to a diversity of women and their personal styles. This 2011 collection also offers a panorama of luxury prêt choices based in chiffons in addition to cotton with embroideries. Indeed Shamaeel’s brand label is renowned for its design, intricacy & detail and her assortment for luxury lawn with Sitara reflects these couture aesthetics in each of the embroideries, making it a step up to prêt, yet affordable.

Speaking about the collaborative partnership with Shamaeel and their 2011 collection, Mian Anees Ahmad, CEO of Sitara Textile Industries has said: “Our collaboration is based on synergy! Our technical advancements allow us to produce premium quality fabrics whereas Shamaeel provides a distinct design craft. In this age of specialization, we feel this collaboration will ensure every person has access to the best quality product both in terms of design and fabrication.”

Fashion Designer Shamaeel has said, “Fashion is a socio economic statement in today’s time and through the launch of this collection with Sitara Textile, with whom I have partnered with since 2010, we want to make the Shamaeel – Sitara brand accessible to all women from every walk of life, bringing the Shamaeel lifestyle right into women’s homes, affordably! With each outfit we are also providing prêt designer kits, saving women the hassle of trimming and styling, while also giving women an opportunity to look and feel like every ounce of the Shamaeel woman, with a stamp of bold femininity.”

A convenient one-stop fashion solution for Pakistan women, the collection and the exclusive design kits have been executed on premium fabrics developed in-house by Sitara using fine combien and is spun and woven using finishes especially executed for this collection. Suitable for the college girl, the working woman, the house wife, the mother, the lady of leisure and style divas alike, the exclusive Shamaeel – Sitara 2011 designer collection comes with more than 5 ½ meters of fabric for all shirts in addition to extra fabric for dupattas and trousers/bottoms and will be available from 11th- 13th March at Shamaeel – Sitara Premium luxury Lawn Exhibitions in Karachi and Lahore.

Sitara Premium Lawn exclusively presents, ‘A New Dawn for Lawn’.

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