Rabia Rabbani KrossKulture Event Launch

It is always heartening to see inspirational work of upcoming designers venturing into a field already saturated with scores of others trying to make a mark. But, Rabia Rabbani’s design philosophy gives her an edge over her peers and not just because she is a graduate from PIFD but more so, because she has a reason to prove a point.

The current agenda on her mind is to develop her brand nationally and build on a name trusted for quality and affordability.

KrossKulture o clothing line inspired by the modern urban woman, drawing inspiration from different cultures of the world, just one word: Affordable Fashion.

KrossKulture opened a few days prior Eid at Lateliar’s first floor already housing multi designer labels just off MM Alam Road. The opening saw a multitude of women and young girls trying to take a quick peep into what the place has to offer. The overly enthusiastic staff was just as alert and helping everyone try out the outfits before they make a final pick.

Racks brimming with smartly tailored tunics, short and long length shirts with the distinctive stamp of Rabia’s quirky embellishments made a great display. The collection represented her style theory which has a clear Japanese influence for one could notice figurines, blossoms and dragons intricately embellished on the front or the back of the outfits.

She has delved into a variety of fabrics but her most beautiful work is seen on cottons. ‘The matador jackets are to die for,’ said Saba Rana who also owns the nail bar and showcases at the top floor of the store. ‘We have come up with distinctive cuts and styles so that there is something for everyone,’ Rabia said in an exuberant tone. One reason to visit KrossKulture should also be because of the affordability factor.

Each price tag seemed within the reach and does not lead one to puff out silent curses. The rilli work done on pure whites show her as an ethnic influenced designer but on the other hand chiffon three piece jorras in pastels stylized in trendy silhouettes depicts a contemporary work at hand.

There was less volume seen on shirts which indicates the adherence with latest trends on keeping outfits to knee-level in a straighter look. The main display rack also held capris and cigarette pants with delicate embroideries done for that oomph effect. ‘I have observed lately that people have no time to run after tailors so they end up buying ready to wear stuff which spares them the hassle and is the best option available,’ she rightfully pointed out the changing scenario of women shoppers.

However ready to wear option serves best solution if there’s something exclusive in play and that has prompted the young designer to concentrate on the design and fabric selection. ‘The regular materials like cottons, chiffons and grip can be created with an unorthodox aesthetics,’ said a very hopeful Rabia.

The event is attended by many media and showbiz personalities, designers, make up artists, fashion models, event organizers and actors namely Adeela, Sarah, Aliga Chaudhry, Alyzeh Gabol, Asmaa, Bilal Mukhtar, Kuki, Faryal, Meeral, Maryam, Hina Salman, Hina Yasir, Zahra, Khurram Saeed, Fatima Babar, Ash, Asma, Maryam Khakwani, Saba Rana, Rima Farid, Zahra Raza,  Rabia Rabani, Aneesa Jamil, Mehvish Asad, Mehvish Asad, Saira Q, Sara Ahmad, Sophie, Zahra ali, Zaira,Rubab, Zara Murad and Kashif Rotaba.

The event is managed by Bilal Mukhtar Events and PR.

Launch of famous Rabia Rabbani's Western Collection KrossKulture took place at Latelia's first floor, MM Alam Road, Lahore.

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